Research On The Presentation Of Meaning Of Sport Media Spectacle And Its' Diversification Of Value During New Format

In recent times,both of competitive sports and folk sports have been commercialized in a variety of ways.With the opening of sports policy and the rising of the industry,media was affected by its' business attributes and capitals,techniques outside,producing a variety kinds of luxury scene,public opinion phenomenon and all citizens carnival,which made the public satisfied with the fictitious consume of significance of symbol and resulted in the flush “Sport Media Spectacle”.It shows the conflict of the diversification of value in media/sport industry behind these “Media Spectacle” and it is deserve to be research deeply.This research teased “The Society of Spectacle”,“Media Spectacle” and some other theory related,combed the research achievement of this theory that combined the practice of media inland from Chinese scholars;Next,I studied out the likelihood and inevitability factors that cause the “Sport Media Spectacle” in multi-scope in recent China,and did analysis in the communication character about the roles of media and audiences that involved in the “Spectacle” in the perspective of mass communication.And then I analysied some exemplary case which cobines the formats of sports media,public voice and sporting industry to announce the “Sport Media Spectacle” and its' Presentation of Meaning totally.After that,I did dialectical analysis on the conflicts of multiple values exist in the industrial environment.At last,I concluded the target and the expectation of meaning and value of the new format based on the research above with the purpose that all the parties can face squarely to the result of alienation of sports,the mix of value of the sports media and factories related in rising,and try to build machine-made of discipline for the “Media Spectacle”.