Constructing And Domesticating:Study On The Strategies Of Strengthening Mainstream Ideology Of TFBOYS Fans

In the past,the fans were regarded as addictive and irrational individuals,the entertainment products in the material consumption life,and indifferent to serious mainstream ideology.In the realistic context,the new media platform of the Communist Youth League center and other official institutions can see a lot of Tfboys fans,which is the result of the mainstream ideology taking the initiative of public opinion,or is it the self awakening of the fans ' political potential? Therefore,this paper attempts to comb and sum up the direct intersection between the mainstream ideology and the fans in the Media society with the pan-politicized core and the pan-entertainment manifestation.The direct intersection between mainstream ideology and fans is mediated by mainstream media and idols.This paper selects the mainstream media reports on Tfboys and its fans as samples,through the interpretation of the package theory that this should be in the same camp idol and fans were created polarized media image,and fans bear the stigma of the reporting framework,visible this is the mainstream ideology to regain the initiative of public opinion.Through the network ethnography and the depth interview,this article restores the self-discipline Tfboys fan,they already did not conform to the subculture marginal,the resistance and the style characteristic,thus the mainstream ideology and the Tfboys fan interaction cannot call the incorporation,this is the result of domestication.Domestication has borrowed the concept of pedagogy to generalize the standard of the mainstream ideology to cultivate compliant fans,and to achieve the goal of a solid guideline of a yuan.Domestication is achieved mainly by the "coronationmisappropriation" and "stigma-surround" two paths,the former through the identity of Idol misappropriation of fan recognition,the latter through the stigmatization of fans to strengthen the temptation of power.This paper holds that the effect of the influence of the emotional input and socialization of the fans is difficult to sustain,the mainstream ideology attaches great importance to the group consciousness,media literacy and organizational ability of fans,but it can find the political potential of fans and incubate fandom publics in comparison with domestication and training.