Research On The Role Orientation Of Large Scale Sports Events In The New Period Of China

In 1990,China successfully hosted the Eleventh Asian Games,the development of large scale sports events in our country like bamboo shoots after a spring rain,not only led to the rapid development of competitive sports in China,also has become one of the important cultural life of the people of free time.Transition and improve social productivity and production relations,as the major sports events produced in and development provides the possibility of rapid economic growth,not only improve the people's living standard,improve the quality of life,it also provides the material basis.The development of large scale sports event should be restricted by the political,economic and cultural factors;in addition,the success of 2008 Beijing Olympic Games,not only become the development of Chinese sports career peak,but also become a turning point in the sports reform of Chinese.Therefore,with the change of the social order and the promotion of the reform of the sports industry,the development of large-scale sports events is constantly changing.In order to promote the large-scale sports event to adapt to the new period of social development,to ensure the healthy and orderly development,based on the history and evolution of the point of view of the traditional role of major sports events,think that in the national system of sports management system,major sports events is to emphasize the political function of it,in order to improve at the same time,political influence,the system makes the operation of the market competition subject mainly by the government,the enthusiasm of market forces and social sports organization is not high,although the market value of race has been confirmed,but did not play its advantages,become potential market economy development;in addition,since the beginning of the founding of the outside of the Chinese dubbed "East Asia the" sick man ",the national strong hope that through the tournament through communication with the outside world,therefore,the natural spread of large-scale sports events Broadcast platform has become the first choice for the dissemination of Chinese traditional sports culture.But with the change of social order,especially after the 2008 Beijing O lympics,China regardless of the international political status,the development of market economy and Chinese traditional culture publicity has been recognition of the world,the sports reform China is at a critical period,the large-scale sports events hosted show frequency speed and large scale,and for the long cycle,and this situation will continue for quite a long time,and with the change of social environment,living conditions of large scale sports events have also been changed,the study found that "decentralization" policy implementation,the transformation of government functions,weakening the government management authority of major sports events,release the sports market and the strength of social organization,breaking the market import competition barriers,promote the development of the market value of the major sports events In addition to this,the modern society more and more emphasis on maintaining the interests of the future of mankind,the concept of sustainable development has been deeply implanted in the concept of large-scale sports events.In this context,the role of the political attribute of large scale sports events from,become auxiliary political influence promotion;join the market and social sports organization,has become a facilitator of economic strength has been continuously strengthened,which greatly expanded the space of market economy;the transformation of the concept,let the large-scale sports event has become the global ecological environment the advocate and promoter of the development of social peace.Finally,through expert interviews and a combination of large-scale sports events development trend in the future,the research puts forward some suggestions,first of al,the core of "people-oriented",to promote the improvement of people's livelihood and political influence,enhance the government administrative ability and satisfaction;secondly,to maintain to establish and improve relevant policies and laws of the market economy system,will be incorporated into the legal system the track,in order to ensure the orderly development of economic value;moreover,starting from the interests of human beings in the future,establish the harmonious event concept,advocating the development of symbiosis models;finally,the essence of the tournament to drop out,namely,promote the comprehensive development of people,so as to promote the peaceful development of the society,in the dynamic development of the social environment,to avoid incorrect behavior,maintain the orderly and healthy development.