| In the recent twenty years of medium entertainment,entertainment becomes closely related to people’s daily life.At mobile internet times,online entertainment has further gone into every aspect of life,which has exerted far-reaching influence on people.To research on the effects of online entertainment towards contemporary college students,we will take cultivation analysis as the study theory in this paper.The cultivation theory is also known as “training theory”,and is one of the leading theories in medium effect research.It inspects the relations between audiences and media exposure;the longer exposure duration of audiencesis,the higher the developed consistent degree of social values and medium contents.The applicability of cultivation theory towards online entertainment will be applied into the research in this paper.After questionnaire survey for 451 college students in Guangzhou City,we find that online entertainment has accounted for a significant part of college students’ life,and they suffer the cultivation reaction of online entertainment in their long exposure.Through the difference analysis,we can know that the longer they surf on the Internet and the larger using motivation is,the more easily they will be influenced by Internet cultivation,so that their study and interpersonal relationship will suffer great negative effects.But at the same time,it also has positive significance to improve their attitude towards life.After a depth interview about online entertainment cultivation towards 25 college students in Guangzhou,we find that happiness first,autonarcosis and self-segregation become the cultivation features of college students’ online entertainment.Online entertainment has changed their concepts on entertainment,and all behaviors of contactingInternet take acquisition of spiritual pleasure and satisfaction as the primary principle.However,both autonarcosis and self-segregation prove the effects of online entertainment on study and interpersonal relationship of college students in the questionnaire analysis.Furthermore,taking online variety shows as study object,we further analyze the cultivation process of online entertainment.Through the analysis route of mainstream effects and resonance effects,we can find that medium reality structured by online entertainment and personal subjective reality of audiences tend to be uniform,but differences exist between subjective reality of audiences and social objective reality.This is one of the expressions that online entertainment exerts a subtle influence on audiences’ cognitions.This paper combines the various cultivation theory framework,using in-depth interviews and questionnaires to integrate the influence factors,characteristics,effects and processes of cultivation.It shows the result and impact of college students in the use of online entertainment.And from the theoretical point of view,research point,research found that have their own innovation and development,with a certain theoretical and practical value.On the whole,under the cultivation influence of online entertainment,college students are walking into the crisis of amusing to death.They depend on Internet to relax themselves and relieve their pressures,and are satisfied with the superficial spiritual fulfillment.They give up deep and serious thinking,and benumb themselves in entertainment. |
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