Study On Situation And Development Of Network Sports Variety Shows Under The Background Of Mobile Internet

The development of the Internet has greatly changed people's work and daily life.It has become another media that changes the entertainment life of human beings after newspapers,radio,and television.The Internet has brought great impact to traditional media due to its convenient and fast characteristics.The rapid development of the Internet gave birth to a new form of content,it is called network video.As one of the forms of network video,network variety shows have won the audience's favor with its relaxed program content.With the hosting of large-scale international sports events,“Sports + Variety Show”has gradually become the direction of variety shows creation for major video media.After a long period of exploration and difficult growth,network sports variety shows finally ushered in a golden period of high production.China's mainstream video media began to improve the awareness of original programs,accurately locate the characteristics of sports variety shows and create high-quality network sports variety shows.The research object of this paper mainly refers to the original network sports variety shows which broadcast in China's mainstream video media Youku,Tencent and iQIYI.The author selects four original network sports variety shows with platform representative for case analysis.Through further comparative analysis,the author summarizes the similarities and differences of program creation,and analyzes the problems existing in program development,and further looks forward to the future development prospects of network sports variety shows.This paper makes a comprehensive analysis and discussion on the current situation and development of network sports variety shows by means of literature,case analysis and comparative analysis.The research results are mainly divided into the following five parts.Firstly,the author briefly combs the evolution and development process of China's sports variety shows,and divides the development of TV sports variety shows and network sports variety shows into different periods to analyze and summarize.The network sports variety shows experienced the beginning period and the difficult growth period,and gradually became mature.Secondly,the author summarizes the development status of China's network sports variety shows.There are mainly the phenomenons of increasing the number of original programs,innovating the marketing mode of programs,the clear positioning of audiences and the uneven quality of programs.Thirdly,based on the case analysis of the four selected network sports variety shows,the author summarizes the similarities and differences of the programs and draws the essence of the development of the program creation by analyzing and discussing the program settings,program features,communication effects,program marketing and program output.Fourthly,through case analysis,the author explores the current problems in the development of network sports variety shows,mainly including the following points.The target audience is too single and the audience group is limited.The program lacks of innovative program themes and shows homogeneity.It is difficult to implement the external output of the programmode.The awareness of program security is weak.Fifthly,based on the above research overview,the author further predicts and looks forward to the development prospects of network sports variety shows.The author points out that the development of network sports variety shows in the future will present the following trends.Developing cooperative marketing model,and the profit model tends to diversify.The program mode is gradually refined to promote the output of the program mode.We will pay more attention to developing derivative programs and enhance user stickiness.Finally,this paper tries to put forward feasible development suggestions.The author hopes to contribute to the future program development and academic research.