Research On The Use Of New Media On Student Affairs Management In University

The popularization of new media has had a profound impact on the study and life of college students.The student affairs management of college students has ushered in the development opportunities in the new media environment,and also faces great challenges.At present,colleges and universities have begun to apply new media to student affairs management research and practice,but has not yet been able to form a more systematic research results.In this paper,by consulting and collecting relevant literature,combing the existing research results,and on this basis to determine the main content of the paper and technical path.Through the questionnaire survey and interviews on the current status of college students and college students in the new media service management application was analyzed.The problem of low utilization rate,poor effectiveness,frequent public events are out of college student affairs management work in the application of new media.Then,we can find out the reasons for the problems from the aspects of the orientation of new media,the investment of resources,the planning of platform,the investment of technology and the construction of environment.Finally,the carrier function construction,from the new media application platform of the layout and new media in different student affairs management in the play three suggestions,hoping to provide a theoretical basis for the practical significance of the innovation and development of the college student affairs management.