Study On The Opportunities,challenges And Countermeasures Of College Students' Ideological Construction Under The Environment Of "We Media"

Ideological construction is an extremely important work related to national security.As an important position to train the builders and successors of the socialist cause,colleges and universities should not only undertake the work of socialist ideological education for college students,but also respond to the new situation and changes in the ideological construction in different periods.With the further development of social economy and the popularization and promotion of network digital technology,we media platforms are springing up like bamboo shoots,occupying the highland of network information dissemination and becoming an important channel of information dissemination and communication in the new era.Therefore,the ideological education of college students in the context of "we media" should also follow the trend,make full use of this platform to carry out work,maintain the mainstream ideology of our country,and realize the education of the mainstream ideology of college students through the carrier of "we media".Judging from the current status of subconscious morphological education in the we-media environment,various colleges and universities have started to introduce we-media technology,changed the traditional teaching methods and achieved certain results.However,in the process of rapid social change,we still face new challenges and problems.We media brings us not only new opportunities,but also more challenges.For example,the collision of various thoughts at home and abroad,the impact of the discourse power of mainstream ideology,the insufficient supervision of we-media platform,the comprehensive quality of teachers to be improved,and so on.Under such circumstances,how to make good use of this "double-edged sword" to realize the new transformation of the ideological construction of college students has become an important topic for us to further explore and analyze.This paper will take the marxist theory as the basis and the development status of we media as the background to further study the current ideological construction of college students.By combining the current use of "we media" with the current ideological construction of college students,this paper deeply analyzes the new challenges and opportunities of the ideological construction of college students under the current "we media" environment,and puts forward corresponding countermeasures.