Based On Market-oriented Image Design,It Is Practiced In Vocational Teaching

With China's image design of the rapid development of related industries and mature market,the contradiction between the design of professional personnel training and market demand image emerge gradually,graduates face ability and occupation ability from the market practice,can not adapt to the increasing market demand for professionals,resulting in graduates predicament can not work.The practical teaching of image design major based on market orientation is a proposal for the realistic problems of graduates' employment.It is also an inevitable choice for the development of applied skills education in secondary vocational schools.Professional image design of YTGM oriented college is the beginning of high school students,four years of training for senior technicians,three year course in education intermediate mechanic,make-up,hair design,Manicure hairdressing,clothing collocation,portrait retouching is equal to one.In YTGM college,students pass the senior makeup certificate,increase employment weight.Image design profession always adhere to the employment oriented,relying on the market,create a brand,a distinctive school running concept,by the majority of employers favor and praise.However,in the practice teaching of image design specialty,there is inevitably the disconnection between market demand and professional practice education.The image design of professional practice teaching and the market once separated,ignore the market application of professional practice,professional practice teaching will lag behind the market demand,graduates will also mean unemployment,loss of secondary vocational education significance.Long past,image design students will stay in the design of visual expression level,the lack of market concept,leading to students entering the social practice and cannot effectively meet the market demand.Based on this,taking YTGM College as an example,expounds vocational education practice teaching oriented from market oriented perspective,and the professional image design industry background and its rapid development is described,analysis of the current image design industry demand for talent.The image design of the professional practice teaching of YTGM College as the research object,according to the research needs,students choose professional image design of 2015 grade and2016 grade YTGM college,teaching leadership and colleagues practice of imagedesign professional teachers,as the object of investigation,investigation and analysis of the present teaching situation of professional image design practice of the YTGM Institute,pointed out that the school practice teaching,such as the lack of practice teaching of basic theory,the intensity of professional practice teaching,graduation design practice of poor results,comprehensive practice teaching is unclear.Then,take the market as the professional practice teaching optimization oriented,emphasis on the practice of professional image design to each of the questions existing in the teaching,optimize the teaching path,such as the implementation of professional image design theory course project task oriented teaching(clear project task oriented theory teaching reform project,design task oriented theory teaching activities,strengthen the skills training)modular professional image design project(through the market post professional image design analysis,clear image design professional project practice content and occupation accomplishment,strengthen the image of school training base construction,vigorously carry out professional design)graduation design and graduation practice based on school enterprise cooperation(relying on studio graduation design and graduation internship base and set).Through the study of secondary vocational school image design professional practice teaching based on market orientation,the teaching situation of professional image design practice of TYGM Institute were analyzed,based on the market demand environment,by optimizing the training objectives,teaching staff and practice programs,school enterprise cooperation scheme,grafting with practice teaching chain of market demand,make students construct image design professional theoretical knowledge and practical skills,to cultivate professional talents in the market demand.