A Study On The Marketing Strategy Improvement Of Tomorrow Advancing Life Training Company

In the market economy environment,the survival and development of enterprises depends on the one hand,the quality of products,on the other hand,it depends on the product marketing.Enterprise products are only recognized in the market,purchased by consumers,in order to achieve the final production value.Therefore,marketing is crucial to the development of the enterprise.As the major well-known domestic education counseling agencies,Tomorrow Advancing Life Training Company in the fierce marketing,also face the marketing pressure.Tomorrow Advancing Life Training Company as a mainstream market extra-curricular education and training companies,although in the market has occupied a certain degree of visibility.However,there are still many development problems in the fierce market competition,for example,the internationalization of running schools and the specialization of brand marketing are not enough.These problems have become the unfavorable factors restricting their deepening development.The refore,it is necessary to discuss how to optimize their marketing strategies in light of the characteristics,problems and causes of the marketing of the Tomorrow Advancing Life Training Company.According to the research in this paper,the following points can be drawn: First,the advantages and opportunities that Tomorrow Advancing Life Training Company has in marketing are greater than the disadvantages and threats.Second,the current Tomorrow Advancing Life Training Company in marketing there are still some product strategy issues,these problems are manifested as follows:the product category is not rich,not yet formed a comprehensive product clusters;product brand strategy is not perfect,showing a strong and weak;Product homogeneity is very prominent;channel marketing less effective;channel marketing risk control is weak;lack of human capital input caused by the lack of decentralization of employees and high turnover rate;lack of sales management performance appraisal failed to effectively stimulate the staff Marketing enthusiasm;marketing management incentive management inadequate;Tomorrow Advancing Life Training Company market positioning there is a lack of.Therefore,to promote the marketing ability of the Tomorrow Advancing Life Training Company,we should take the following measures: improve product strategy;optimize market channels;optimize the management system of employees in education product sales;and localize training products.In addition,in order to ensure the implementation of the marketing strategy optimization plan of the Tomorrow Advancing Life Training Company,various guarantees at the levels of culture,organization,capital and human resources also need to be implemented.The theoretical and practical significance of the research in this paper lies in: First of all,the research in this paper enriches the theoretical system of marketing of private education and training institutions in our country to a certain ex tent.Secondly,based on the marketing status quo of the Tomorrow Advancing Life Training Company,the marketing strategy optimized design ideas and programs can provide feasible suggestions for optimizing the marketing strategy of the Tomorrow Advancing Life Training Company.At the same time,this article researches the marketing strategy optimization of the Tomorrow Advancing Life Training Company,which can provide reference and reference for other marketing organizations in our country to promote the marketing development of the educational institution in our country.