A Study On The Construction Of Discourse Power Of Mainstream Ideology In Colleges And Universities From The Perspective Of Media

At present,due to the rapid development of mobile Internet technology,the extensive application of media has brought qualitative changes to the way of human information dissemination,becoming the preferred channel for college students to disseminate information and express their discourse.Since the main body of the media,such as popularization,content fragmentation,two-way orientation,and fission of communication have brought great challenges to the construction of the mainstream ideological discourse right in colleges and universities.On the premise of continuous research on the issues related to the construction of the mainstream ideological discourse in colleges and universities,this article analyzes the challenges facing the mainstream ideological discourse in colleges and universities and puts forward some countermeasures to establish the discourse power.This paper mainly includes four parts:The first part is introduction.The background and significance of the topic,the current research situation at home and abroad,the research ideas and methods,the article innovation are described in detail.The second part is a detailed explanation of the basic theory of the construction of the discourse power of the mainstream ideology in the colleges.Including the definition of the We Media,the main ideology of the discourse power to build the relevant concepts and theoretical basis.The third part:It mainly analyzes the challenges that the mainstream ideological right of university students in the media face from the perspective of media.According to the results of the survey,we can see that the dominance of the mainstream ideological subjects in colleges and universities is facing the challenge of being resolved.The power of interpretation of the discourse is faced with the challenge of being deconstructed,and the power of discourse control faces a weakened challenge.The fourth part:Discusses the principle and route of the construction of the mainstream ideological discourse in colleges and universities from the perspective of the media.It is necessary to follow the principle of combination of dominance and diversity,combination of constructivism and criticism,and combination of dulnessiness and control.Focusing on improving the quality of discourse main body and enhancing the leading force of the mainstream ideological discourse power in colleges and universities;Expanding the influence of the mainstream ideological discourse right based on the optimization of educational contents;Strengthening the mainstream awareness of colleges and universities by strengthening the supervision of medium operation Control of the power of modal discourse.