Research On The Transformation Of Mainstream Ideological Discourse In Colleges And Universities

Ideological work is an extremely important work of the party.Ideological work in colleges and universities is the strategic project of the party and the state,the construction of the project and the casting of the soul.Discourse is the carrier and symbol of ideological work in universities.It affects the effective development of mainstream ideology education activities in colleges and universities,and it is the key to improve the effectiveness and pertinence of ideological work in colleges and universities.With China's social transformation and network information era,the traditional mainstream ideology has been unable to meet the college teachers and students' discourse preferences,ideas and practice of mainstream ideology education to implement the university teachers and students,teachers and students love more listening,more easy to understand,and thus better able to accept,the key lies in the mainstream ideology to do "because of the thing,because of from time to time,because of the situation and the new",realize the transformation of discourse.The mainstream ideology transformation,refers to the mainstream ideology discourse subject,according to the characteristics,background and educational situation,according to the discourse object needs and habits,to the Marx doctrine as a guide,adjust and change the original expression of the discourse,as the mainstream ideology theory system into people's consciousness and the formation of common sense ideas,with the audience of teachers and students are more willing to accept and recognize words to express and transfer the mainstream ideology,to enhance Marx ideology in Colleges and universities,explain the vitality and appeal,make the discourse bearing the mainstream ideology of the ideological content of university teachers and students are better able to understand and accept and agree to promote development of college ideological work on the right track.The fundamental reason for the transformation of the mainstream ideological discourse in colleges and universities lies in the gap between the existing form of discourse and the form of thediscourse target.For the expression of political discourse,speech file expression theory of discourse and discourse teaching textbooks expression three existing forms of the main university mainstream ideology reflected in the long-term practice.It is also clear that the transformation of mainstream ideological discourse in colleges and universities should realize the transformation of the target form of scientific discourse of "accumulating bottom spirit",realistic discourse of "containing vitality" and public discourse of "grounding spirit".To clarify the existing form and target form of the transformation of discourse,can we answer the "why" in the mainstream ideological discourse of colleges and universities "why to transform" and "why can they be transformed".The mainstream ideology is facing transformation,transformed the political discourse to the scientific discourse of a lack of confidence,and face theory to realistic discourse discourse transformation not angry,also face the textbook discourse to teaching discourse transformation is not down to earth,leading to the mainstream ideology discourse interpretation is not strong,weaken vitality and appeal,so that college students fail to understand and accept and the identity of the mainstream ideology of the ideological content,the formation of the negative effect of university ideological work.To realize the transformation of mainstream ideological discourse in colleges and universities,strict requirements are put forward from three aspects: the subject of discourse,the practice of discourse transformation and the process of discourse transformation.namely discourse subject to solid theory base,language use of expression to skilled,be flexible;The practice of discourse transformation should pay attention to the combination of direction and development,history and transmission,hierarchy and difference.In the process of discourse transformation,we should grasp the "time",grasp the "degree" and highlight the "effect".The realization of the mainstream ideology discourse transformation in the transformation path,must realize the political discourse to the scientific discourse transformation to accumulate confidence,enhance the discourse power and discourse theory confidence;discourse transformed into practical discourse to enhance ideological discourse of Han angry,angry and discourse charm;realize textbook discourse to teaching discourse transformation in down to earth,to promote university the mainstream ideology discourse more aura,more down to earth.