Research On The Influencing Factors The Low-carbon Fourism Behavior Of College Students Based On The Theory Of Plan Behavior

In the context of our emphasis on scientific development and the need to accelerate the transformation of economic development,the tourism industry must also focus on its environmental impact and pay attention to its development mode.From the tourism industry's environmental characteristics,tourism is a relatively high level of carbon emissions industry.According to the current characteristics of tourism activities and the increasing pace of tourism demand,according to the current development of the development of the way,although the tourism industry is beneficial to the national economy,but the coordinated development of the economic environment not only did not contribute,still produce the opposite effect.Therefore,the tourism industry to China's economic environment to play a greater role in coordinating the development of low-carbon development is the inevitable choice of tourism.Tourism carbon emissions from the "food,housing,travel,travel,shopping,entertainment," the production process and consumption links.Tourists in the consumer tourism products,resulting in direct carbon emissions at the same time,through the"demand decision supply" of the transmission mechanism,with its preferences affect the supply of various types of tourism enterprises,but also fundamentally determine the tourism enterprises to provide tourists The level of carbon emissions from the production process.Therefore,the tourists in the tourism carbon emission reduction is of great significance,want to reduce the carbon emissions of tourism must be a profound understanding of tourism low-carbon tourism behavior factors and its mechanism.Because of collge students' age and educational status,college students have unique research value compared with other social groups in the choice of tourism mode.And students as a new thing and the new trend of the sought after,whether in the college students in the practice of low-carbon tourism has important guiding significance.This paper takes the influencing factors of low-carbon tourism behavior of college students as the research object,taking the self-help college students as the object of analysis,taking the theory of planned behavior as the theoretical basis,combining the characteristics of tourism activities and the unique characteristics of college students,Tourism behavior influencing factors "model,through the online issue of the questionnaire,to domestic and foreign university students in the sample as a sample,through empirical research has been the impact of low-carbon tourism behavior factors,according to the analysis of the results proposed to promote college students Low-carbon tourism behavior,with a view to providing a possible research framework for the theoretical research of low-carbon tourism behavior,to develop low-carbon tourism facilities for the development of policies and tourism enterprises to promote the behavior of college students' carbon reduction and to provide low-carbon tourism facilities reference.This study is divided into three parts:The first part is the third chapter.Based on the existing research results,the author analyzes the influencing factors of low-carbon tourism behavior of college students,and constructs the model of influencing factors of low-carbon tourism behavior of college students.It is divided into two parts:first,combing the existing research results,summarizing the possible influencing factors;secondly,considering the characteristics of college students and the characteristics of tourism behavior,consider introducing new influencing factors.The second part is the fourth chapter,the fifth chapter,empirical study of the way to study the impact of college students low-carbon tourism factors.Firstly,according to the characteristics of the existing research and the characteristics of the college students,the specific items of the variables in the low-carbon tourism activities of college students are put forward.Then,the pre-survey and the observed variables are evaluated,and then the formal investigation is carried out.The results of the analysis and treatment,and ultimately get the main factors of low-carbon tourism behavior and its role.The third part summarizes the conclusions of the study,including low-carbon travel behavior of college students by non-habitual psychology,low-carbon travel behavior,low-carbon travel behavior will,subjective norms,perceptual behavior control,travel situations and daily low-carbon life tendency combined effect.Among them,the non-habitual psychology of college students has a significant negative impact on attitudes toward low-carbon travel behavior,and indirect influence on behavior will and behavior can be indirectly influenced by low-carbon travel behavior attitude.The daily low-carbon living tendencies play a significant positive role in regulating the attitudes of low-carbon tourism behavior and low-carbon tourism behavior,and the tourism context plays a significant positive adjustment between low-carbon tourism behavior and low-carbon tourism behavior effect.Different average annual number of trips for the perceived behavior control,daily low-carbon life orientation and tourism context of these three dimensions there is a significant difference,different self-tour time choice is also a factor in the tourism context there is a significant difference.