Analysis On Influencing Factors Of Occupational Sports Event Viewing Based On SEM

In this paper,a method of qualitative and quantitative study is proposed,study on the influence factors of occupational sports events,study on the means-end chain,sports events industry has become an important pillar of China's sports industry,its income has become an important economic source for the development of sports industry.But as for as the sports industry is concerned,there are more problems,the purpose of this study was to clarify the factors influencing sports watching.First use the means-end chain tool,mapping hierarchical value by information from soft step interview,as a qualitative study.Results show:the basic attributes of the products that athletes such as pleasure,autonomous decision-making,participation,comfort,increase physical education 9 attributes.The values associated with the results include the joy and enjoyment of life,stimulus,free,sense of belonging 5 attributes.On the basis of qualitative analysis,preparation of an ornamental impact factor scale for sporting events,and through quantitative research method structural equation model to the sports competition viewing influence factors to carry on the path analysis to discover,there are many factors that influence the viewing of sports events and there are interaction among them,the results of this part show:construction of 5 structural equation models based on product attributes focusing on sports events successively,race level pleasure the joy and enjoyment of life,game atmosphere-participation-stimulus,events-support the team-a sense of belonging,site facilities-pleasure-stimulus,competition image-participation-the joy and enjoyment of life.Based on the above research,this paper puts forward some reasonable suggestion and strategies for the future development of sports competition industry in China.