Research On The Development And Utilization Of Folk Sports Tourism Resources Of She Nationality

According to the sixth national census in 2010,the total population of She nationality in China is 708,700 people,mainly distributed in some mountainous areas in more than 80 counties(cities)in Fujian,Zhejiang,Jiangxi,Guangdong and Anhui provinces.Of which 77.04% were distributed in the hilly areas of eastern Fujian and southern Zhejiang.In this paper,Fujian Fujian and southern Zhejiang as the object of the study,the use of literature,field trips,expert interviews,SWOT analysis and logical analysis and other research methods,from the perspective of sports economics,combing the She nationality folk sports tourism resources related basic theory,This paper analyzes the existing problems and mode selection of the development and utilization of the folk sports tourism resources of She nationality,and discusses the development way of the development and utilization of the folk sports tourism resources of the She nationality.The article is divided into the following five parts:(1)the face of national policy support,the local government attaches importance to the She folk tourism,as well as the development of sports tourism atmosphere more and more intense background.To meet the development trend of modern social and economic transformation,to meet the national and local development needs of relevant policies to speed up the socio-economic development of the She region to promote the She folk sports heritage,protection and development.(2)to sort out the relevant basic theory of folk sports tourism resources,to define the related concepts of sports tourism,sports tourism resources,She folk tourism and She folk sports tourism resources,and to systematically clarify the folk tourism resources of She nationality and analyse.(3)Analyzed the present situation of the development and utilization of the folk tourism tourism resources of the She nationality in Fujian Province,which is not enough from the government propaganda.The business concept is relatively backward;the tourism products are less attractive and face the competitive pressure of the similar products;the unbalanced development of the industrial factors The development of the characteristics of tourism products;resource development content is not rich,cultural connotation resources to be excavated;government financialsupport is limited,the social investment and financing system is not perfect;lack of tourism management talent,service quality to be improved and other major issues to conduct a more detailed analysis,Restrictive Factors and Outlet of Sports Development and Utilization.(4)In the process of the development and utilization of the folk sports tourism resources of the She nationality,the author thinks that we should choose to construct the folk culture and ecological village of the She Nationality,develop the special sports competition performance of She and the folk festivals of She nationality,construct the folk sports tourism circle of She nationality,Characteristics of small towns and She folk sports outdoor base and other 7 models.(5)On the basis of theoretical combing and empirical analysis,this paper puts forward the corresponding development countermeasures and suggestions on the problems of restricting the development and utilization of the folk sports tourism resources of the She nationality.