Research On The Development Strategy Of Folk Sports Tourism Resources In Yimeng Mountain Area

Tourism is no longer a symbol of identity,more and more people can have the conditions to travel,and with the continuous improvement of economic income,tourism people's consumption capacity and consumption concept has also undergone a major transformation,the requirements of tourism methods have been gradually improved,folk tourism,rural tourism,Sports tourism and folk sports tourism and other innovative tourism models came into being.Among them,folk sports tourism belongs to the integration of tourism and sports industry formation,because both sports attributes and give a certain cultural connotation by tourists love,has a better prospects for development.Located in the southeast of Shandong Province,Yimeng Mountain area folk sports tourism resources are abundant,but due to the lack of reasonable development,restricting the development of Yimeng Mountain area folk sports tourism.Based on the development trend of folk sports tourism and the present situation of Yimeng Mountain area folk sports tourism,this paper studies the development strategy of Yimeng Mountain Area folk sports tourism resources by means of literature,questionnaire,field investigation and SWOT analysis.This paper first summarizes the literature review of folk sports tourism at home and abroad,and holds that folk sports tourism will become an important direction of tourism development in the future.Then it makes a comprehensive analysis of the present situation of the development of folk sports tourism resources in Yimeng Mountain area,and finds that Yimeng mountain area folk sports tourism resources are rich in variety and development,and secondly,the advantages(S),disadvantages(W),Opportunities(O),threats(T)of the development of Yimeng Mountain Area folk sports tourism resources by using SWOT analysis method Be derived from an objective analysis.Advantages: Folk Sports tourism resources are abundant,location traffic conditions are superior,folk sports tourism resources have outstanding local characteristics,the source market radiation range is wide;disadvantages: less participatory folk sports tourism projects,Yimeng Mountain area folk sports tourism development level is low,folk sports tourism talent shortage,Yimeng mountain area folk sports tourism service level is insufficient;Opportunities: The increasing consumer demand of consumers,the stealth booster of relevant state policies,the opening of the Linyi Global Tourism Distribution Center,the vigorous promotion of Yimeng mountain area Rural tourism,the increasing number of major sporting events in Yimeng Mountain area,and the increasing demand for tourists for tourism;threats: the continuous reduction of folk sports tourism resources,Folk Sports tourism products publicity is insufficient,folk sports tourism supporting facilities are not perfect,tourists on the Yimeng mountain Area folk sports tourism awareness is insufficient.Finally,through the SWOT combination of matrix analysis,it is concluded that the development of Yimeng Mountain Area folk sports tourism resources should follow the principle of protection,outstanding characteristics,experiential principles and coordination principles.On the basis of following the four principles,eight development strategies are put forward for the development of Yimeng Mountain Area folk Sports Tourism resources:(1)development of performing folk sports tourism Resources(2)Folklore Theme Garden Development(3)Folklore Festival activities Development(4)The relationship between folk sports tourism resources and rural tourism(5)Using new media to innovate folk sports tourism Marketing(6)Perfecting the supporting infrastructure of folk sports tourism(7)strengthening the cultivation of folk sports tourism talents(8)Excavating and protecting folk sports tourism resources.