Study On Investment Of Rural High School Education Based On Behavioral Economics

At present,our country has basically realized nine years of compulsory education,Higher education has also stepped into the mass.High school education is becoming popular and developing towards compulsory education.Yu Cheng County is a state-level poverty-stricken county.The level of rural economic development is relatively backward,and some families' is rather difficult.In recent years,the investment cost of ordinary high school education in Yu Cheng County has risen year by year.It is 3 times the per capita disposable income of rural households.Many rural families are difficult to bear high educational investment costs,which leads to more and more rural children to drop out of school after graduation.It is of great practical significance to discuss the problem of education investment in the ordinary high school of rural families in Yu Cheng County,to carry out the nineteen spirit of the party,to implement the policy of poverty alleviation and to promote the popularization of the general high school education in the county.In this paper,the research methods of literature,questionnaire,interview and quantitative analysis are used to analyze the investment situation of ordinary high school education in rural families in Yu Cheng County,so as to provide a reference for optimizing the investment behavior of rural ordinary high school education.The main research is as follows:First,we collate and analyze the research results of scholars at home and abroad,and confirm the research direction of this paper.The concepts of educational investment,human capital,cost sharing and compensation mechanism are defined,which are based on herd effect,risk aversion,anchoring effect and psychological account and so on,which will lay a theoretical foundation for the following research.Second,through the arrangement and analysis of the questionnaire and interview,it is found that the main problems in the investment of Yu Cheng rural families in the general high school education include the diversification of investment motivation,the single investment content and form,the low investment expectation and the large investment risk.Third,using logistic model method to regression analysis on the factors affecting the investment of rural ordinary high school education,the study found that the sex ofThe children,the number of children,the achievement of their children,the concern about the employment prospects of their children,the availability of the credit and the degree of education of the children to the general high school education in rural families Significant impact.Finally,from the government,family and children themselves,we put forward the countermeasures to optimize the investment of ordinary high school education in rural families,including giving full play to the leading role of the government in the investment of ordinary high school education,making great efforts to play the main role of the family in the investment of ordinary high school education and fully mobilizing the education of the children to receive their own education.The possible innovation of this study lies in the analysis of Yu Cheng county's field research,the use of behavioral economics of herd effect,risk aversion,anchoring effect and psychological account and other related theories,to analyze the investment behavior of rural ordinary high school education in Yu Cheng County,explore the main problems and put forward some countermeasures and suggestions.