Research On The Carnival Of Sports Communication From The Perspective Of Carnival Theory

As the Internet has become more and more closely connected with people's daily life,the network has become a giant square.The fast pace of modern society and the high pressure often makes people and the public began to mentally and physically exhausted,the initiative to obtain the information of the use of new media.The size of the online carnival is getting bigger and bigger.Sports naturally have a carnival background,and its original form implies a strong spirit of carnival.The Olympic Games are the carnival of the world.As the government attaches importance to the sports industry and enlarges its investment,the current sports gradually have the characteristics of universal communication.The "dialogue" triggered by sports topics on the square is more and more abundant.Carnival characteristics are beginning to be reflected in all aspects of sports communication.Bakhtin's revelry theory has rich connotation and research value.Therefore,this dissertation will mainly use literature data,case analysis,questionnaire survey and historical research methods to focus on the sports carnival phenomenon,especially the phenomenon of sports broadcast carnival in the network square.This thesis will explore the connotation and influence of sports spree in the view of carnival theory.At the same time,it is necessary to consider the status of athletes and women and their distribution patterns in order to enrich the research scope of carnival theory and provide some useful conclusions and suggestions for the sustainable development of sports communication.In fact,in Chinese history,there is neither the official Carnival nor the wanton spirit of revelry.But it is just such a lack that contributed to the present Carnival of sports dissemination.In the carnival,the popular culture from the folk can destroy the official culture that symbolizes authority,and set up a "second world" of subversive rank.From the point of view of the audience,all positive and negative venting is a positive expression of emotion.The significance of the sports dissemination Carnival in the network square lies in the freedom concept and the awakening of humanism.More and more people begin to pay attention to the beauty and connotation of sports,with the heart of tolerance and the vision of the world in the choice and presentation of sports.At the same time,the sports media has an unprecedented freedom of discourse because of the development of the network.The "agenda setting" of the media broke the central discourse pattern of early information monopoly,and formed an equal,open and pluralistic dialogue pattern.In the channel,any Carnival needs the square as a carrier.The current network square,represented by micro-blog,iscontinuing to shape the free,equal and subversive communication on Bakhtin square.Finally,sports carnival not only brings entertainment to people,but also highlights the universal spirit,subversive,ritualistic,liberating and shaping spirit of carnival spirit.This pluralistic dialogue model has changed the traditional one-way sports communication pattern.At the same time,women have overcome difficulties and regained their right to speak.This is in keeping with the carnival spirit of advocating freedom and equality.Despite the huge commercial,social and cultural value of sports carnival,there are still some problems,such as vulgar content,media dependence,marketing hype,and loss of athletes' value.Therefore,we should look at it with a dialectical and rational vision to avoid the possible drawbacks of revelry.