Empirical Research About A Company Brand Equity-based On Tris-dimensional Interaction Quality

At present,due to the rapid development of modern society,the rapid pace of life,the information explosion and other factors,more and more people suffering from anxiety,depression and other mental illness.Physical and mental health of people is important for social stability,economic development,creating a socialist harmonious society.Under the social background,mental health education and training meet the needs of the time.Mental health education and training industry is a service industry,and its products are intangible form.Consumers pay more attention to the brand when choose intangible product,so brand is particularly important for intangible products.Because of the homogenization in the market,competition of product and service among enterprises rises to a higher level,which is brand competition.Strong brand equity has become a key source of corporate competitiveness.This article take Company A as a research subject,focusing on brand building,taking a three-dimensional model of interactive services brand equity as a research model,proposes related hypothesis that Company A is consistent with the model.And through the investigation file,there're 68 effective samples in total.According to scientific data analysis: the original model is the same,Company A customers' interaction with staff – customers' interaction was significantly correlated for both sides,finding a suitable path building brand equity for Company A.And what is not confirmed is that the interaction between Company A and employees has little effect to the interaction between company and customers or to interaction between employees and customers.Based on analysis,the area and scale of company A is different from the original model study.This study enriches evidences for service brand assets research in mental health education and training industry,and provides reference and inspiration to next step for developing brands.