The Study Of University Cultural Power And Its Promotion Strategy

General secretary Xi Jinping pointed out: “The prosperity of a country and a nation is always supported by cultural prosperity.Without the inheritance and development of civilization,without the promotion and prosperity of culture,there will be no realization of the Chinese dream." As an aircraft carrier of social talent cultivation,University is an important cultural position,and should undertake the mission and play an active role in this historical process.In his speech at the centennial anniversary of Tsinghua University,comrade Hu Jintao clearly pointed out that higher education is an important carrier of excellent cultural heritage and an important source of Ideological and cultural innovation,and should play a positive role in cultural education." It can be seen that the university culture has the function of educating people,and the university is the high level of "people".The university culture also has the strength,acts on the teacher and student staff,the external function to the social public.Therefore,we should fully understand the cultural power of the University,reduce its negative side,expand its positive side,and form a positive joint force of university culture.It is of great significance to the construction of university culture and to better lead the reform and social development of the University.This study attempts to use literature,case analysis,comparative research,system analysis and other research methods from the perspective of higher education,management,culture and sociology.This paper makes a theoretical discussion on the cultural power of University and its promotion strategy.The main contents and basic conclusions of this study are as follows.First of all,the basic connotation of university cultural power is analyzed.On the basis of clarifying the concepts of culture,cultural power,university culture,university cultural power and the soft strength of university culture,it is considered that the cultural power of the university has the characteristics of two sides,class nature,nonlinearity,delay and so on.After that,the elements of the cultural power of the university are discussed.It is believed that the cultural power of the university is composed of the positive cultural power of the University and the negative cultural force of the University.The positive cultural power of university mainly includes guiding force,cohesive force,educational power,image power,creativity and radiative power.The negative cultural power of university mainly includes hindrance and exclusionSecondly,it discusses the principles and influencing factors of the formation of university cultural power.It is considered that the generation of university cultural power should follow the growth rule of university culture and the rule of educational development,and the generation of university cultural power is influenced by national culture,regional culture and age culture.Thirdly,the case analysis of university cultural power construction.From several famous universities at home and abroad,analyzes the beneficial experience in the culture construction of several universities.The campus environment full of humanistic atmosphere in Harvard University has promoted the cultural image of the University.The university spirit of worship,freedom and innovation has promoted the cultural orientation of the University;The unique talent training mode of Peking University has promoted the educational power of university culture;The cooperation mode of Tsinghua University has promoted the creativity of university culture;The fair and perfect system of Hong Kong University Science & Technology has promoted the cultural cohesion of the University.The international strategy of running a school has promoted the cultural radiance of the University.Finally,the strategic analysis of the promotion of university cultural power.On the basis of the above theoretical analysis,it is considered that the cultivation of university cultural power must enhance the positive university cultural power,eliminate the negative university cultural power and form a positive resultant force of university culture.That is,cultivate the spirit of the University and enhance the cultural guiding force of the University;Activity system combination,strengthen the cultural cohesive force of the University;The cultivation of innovative talents and the strengthening of the cultural and educational power of the University;Optimize the campus environment and enhance the cultural image of the University;To set up science and technology in accordance with the industry and enhance the cultural creativity of the University;Strengthen foreign exchange and enhance the radiation power of university culture;In addition,Get rid of the bad and leave good,weaken university cultural barriers;reasonable sublation,weaken the university cultural exclusion.