Research On The Development Strategy For The Zhongye Changtain Internation Engineering Co.,Ltd.

With the introduction and implementation of a series of industry policies such asplanning and adjustment of iron and steel industry in our country, the investment inthe field of iron and steel field is subject to macro control of the country. The iron andsteel engineering construction market is becoming more and more competitive and thedevelopment of engineering enterprises in this field faces unprecedented difficulties.How to survive and develop becomes the common problems required urgently to besolved for these companies. Therefore, it is very important to study on how to workout overall development strategy and implementation for the iron and steel industry.In this paper, taking Zhongye Changtian International Engineering Co., Ltd. asthe study object, the external environment of the company is analyzed systematicallyand comprehensively in terms of politics, law, economy, social culture, technologyand industry development trend etc., and then the internal environment and relatedsources of the company are analyzed in terms of the company operation condition,financial capability, technical strength, marketing ability, production ability andhuman resources condition etc. Acoording to the analysis, the advantages anddisadvantages of the company, the opportunities and threats the company facing aredetermined by SWOT analysis. The strategic direction and target of ZhongyeChangtian International Engineering Co., Ltd are made clearly. With them asguidance, the internationalization strategy, diversification strategy and developmentstrategy of industrial chain extension are proposed. Finally in view of theimplementation of the company development strategy, the strategic implementationprinciples and guarantee measures are described concretely, that is, establishingcorporate culture matching the strategy, setting up fund platform for supporting thestrategy implementation, allocating human resources necessary for the strategy andsetting up the management system matching the strategy.Through study on development strategy of Zhongye Changtian InternationalEngineering Co., Ltd, it is aimed at improving the company strategy managementlevel and seeking a suitable road for the sustained, rapid and sound development forZhongye Changtian International Engineering Co., Ltd. Providing good experience forother engineering companies in our country to make development strategiesscientifically.