Research On Development Strategies Of Zhongye Changtian International Engineering Co., Ltd

Enterprise development strategy as a comprehensive, forward-looking development strategy plays an important sustainable social and economic development status. It is seeking to improve business and enhance the core competitiveness of the necessary means and effective tools. By enhancing deep research on enterprise development strategy andconsolidating the core competitiveness of enterprises, maintaining a steady growth in production and revenue and accelerating the pace of development of the rapid upgrading implement to maximize the use of resources, an important prerequisite for energy security and sustainable development.This thesis is analysising the internal and external envirement of political and legal, technical and economic, social and industry of CIE, using PEST measure on internal envirement, Five Forces Model on external envirement. and Benchmarking method on industry environment. Then combining with SWOT analysis, CIE advantages, weaknesses, opportunities and threats are analyzed in detail. Furthermore, the author suggests five-year development goals and the overall strategy, with the development of strategic focus, strategy formulation principles, strategic positioning analysis, strategic objective analysis, portfolio analysis, focusing on the CIE’s core competitiveness, And on the strategy implementation phase, according to the strategic objectives,the task is decomposed meticulously, from the aspects below:the institutional mechanisms, organizational structure, industrial structure, investment and financing, innovation, international operations and corporate culture and other aspects. It gives CIE a development strategy implementation specific safeguards measures as well.By CIE development strategy research, the author proposes the development strategy thoughts of "main business focus, diversified development, building a better CIE", hopeing to provide theoretical support for the CIE to break barriers to achieve strategic transformation and sustainable development, and offer a reference to similar projects to develop technology business development strategy.