Research On The E-Commerce Platform-Based Of 4PL Logistics Model Innovation

With the development of E-commerce and the Internet information technology, logistics'status and role in e-commerce is increasingly prominent. It is not only the connection between the e-commerce platform and customer, but also embodied the value of e-commerce terminal. However, the development level of lagging logistics has been a major bottleneck in the development of e-commerce. It is urgent to train and build the 4PL innovative model which is serving for the e-commerce platform. This innovative model is able to be customer demand-oriented, make the modern information technology as the technical support, use its platform advantage to make organic integration of logistics resources and process reengineering, to provide personalized logistics solutions for e-commerce platform and user, and provide evaluation and supervision of the design of its running. While improving the user's product competitiveness, it will help users maximize their profits. The construction of innovative logistics model can effectively reduce logistics costs and improve the quality of logistics services, and share logistics information.This paper mostly uses the theory and methods of logistics, e-commerce, systems theory and other interdisciplinary to analysis and research, and through the use of environmental analysis and industry analysis of specific cases to study innovation and operation of this model, in order to combine the qualitative research and quantitative research, the macro research and micro research. The article firstly discusses the background and significance of the paper, the research methods and contents, while reviews the current research status. Also clarify the theory and concepts of e-commerce and logistics industry. Then, it discusses from the logistics industry in the status and role of e-commerce, and discourse the logistics' lag become a major bottleneck in the development of e-commerce and propose innovative logistics models based on the e-commerce platform, i.e. build the E-Commerce Platform-Based of 4PL Logistics system, and integrate the e-commerce and 4PL. Through analyses the main difficulties of the integration of e-commerce and 4PL, at the same time, it discourses the strategies and ideas of promote e-commerce and 4PL integration, and presented through collaborative information management technology and continuous innovation, provide e-commerce platform and users with comprehensive supply chain solutions, and provide e-commerce platform and users with innovative business models. These are the three ways to achieve the goal of promoting the integration of e-commerce and 4PL. Then, through the case study of 4PL companies, such as Cainiao network, MIC, Best logistics, which serve the e-commerce platform, this paper also analyze their business model and logistics solutions. At last, it proposed conclusions and future prospects for the 4PL industry.The research of 4PL innovative model which is based on the e-commerce platform can not only help related enterprises to establish innovative business model to improve the core competitiveness of enterprises, but also provide the relevant administrative departments for reference and advise. If this segments logistics market want to be further bigger and stronger, also needs the following supports:to solve industrial development environmental problems; further address the related technical issues; changing concept of development. Meanwhile,4PL industry also need to further improve the effective use of various resources, build a customer-centric service philosophy, and scaled new heights in the application of technology to achieve a higher realm of logistics industry- "Smart Internet of Things" or " Smart Planet" to promote economic and social development with logistics technology.