Strategies Research Of Zoomlion Vehicle Axle Co.,ltd.

Since the 21 st century, with the speeding and deepening of the transformation and upgrading of Chinese automobile manufacturing, high-end auto parts manufacturing will play a more and more important role. As one of the important component of automobile parts, whether the vehicle axle industry could break through problems and dilemmas encountered in rapid development will be the key to determining whether the vehicle axle industry could continue rapid and healthy development. Therefore, while the vehicle axle manufacturing industry in the pursuit of development and improving the enterprise competitiveness, it must rapidly reflect to the changing external environment, and combined with its own internal resources, correctly formulate business strategy and competitive strategy, then to gain sustainable competitive advantage and achieve the goals of corporate strategic.According to the basic aspects of strategic management, this paper analyzed the development of Eastern and Western management theory combing for mature Western strategic management theory and current development trends, and outlined strategic management of some domestic experts and scholars made by domestic enterprises, so analyzed and then build a research framework. In this paper, Hunan Zoomlion Vehicle Axle Co., Ltd. basic situation and development process were reviewed, detailed analysis of the company through which domestic and international macro and micro environment, internal resources, the company owned by a detailed sort of company's current management system were analyzed, then used Porter's Theory of competitive strategy analysis Hunan Zoomlion Vehicle Axle Co., Ltd. corporate mission of refining proposed strategic objectives and overall strategy of Hunan Zoomlion Vehicle Axle Co., Ltd. At the same time, plan and implement the company's development strategy, put forward detailed measures for development of the company.This paper has researched and formulated the development strategy of Hunan Zoomlion Vehicle Axle Co., Ltd. It has a great practical significance for the company's long-term development. And, it will have some reference value for the other engineering machinery manufacturing and vehicle axle companies.