Research On The Prodcuct Development Strategy Of R Company

R company is a typical industrial enterprise with gear and variable reduction gearbox as its main products.The research on R company's development strategy based on products is more practical and practical.At present,the overall domestic demand for gears and variable speed reducers is relatively saturated,while high-end advanced products are still dependent on imports,and backward production capacity is relatively excess.The development direction and technology update of gear transmission products are full of confusion,with fast product iteration,large investment and low return rate.In the face of increasingly complex external business environment and internal development needs,as a traditional gear transmission company,what kind of attitude and endogenous force should be used to balance complex related factor variables,how to maintain the vitality of product development,how to maintain sustainable competitiveness in such a context,how to formulate a product development strategy suitable for the market leading Era ? How to coordinate the internal resources in the implementation of product strategy? The impact of trade war and epidemic situation aggravates the severe situation of the above problems.The managers of the company must pay close attention to the changes of internal and external environment and continue to study strategies to cope with the changes.R company has been relying on the improvement of gear processing technology and precision to win the market in the past development.R company has always been the industry leader in terms of mechanical transmission parts in the lifting industry,but in terms of product life cycle,the existing products of single industry parts have reached a recession period.Although the company has also serialized and differentiated gear products,it is still unable to reverse the development trend of the cycle.It is necessary to study,formulate and implement the product development strategy.Based on R company,taking product development strategy as the main line,this paper provides theoretical support for R company to formulate product development strategy by combing the theory of strategic management of modern and contemporary enterprises at home and abroad,sorting out the literature,and combing the research of strategic management of small and medium-sized enterprises at home in recent years;through horizontal analysis of the current situation of gear transmission industry,it seeks technical path planning for R product Through the analysis of the domestic vertical downstream electric drive production situation,it can provide the strategic choice reference for the development of R products;and then compared with the domestic benchmarking company,it can be concluded that the market competition,technology development,production control,supply chain and after-sales service capacity of R product development strategy are the opposite advantages and disadvantages.At the same time,Porter's five forces model is used to obtain accurate analysis of external factors and guide product development strategy accordingly.Finally,based on the basic theory and other literature,according to the product development strategy,from the company level and the business level to develop strategies in line with the product strategy development.According to the characteristics of the transmission industry,the more to the end,the more value can be gathered.R company can get the reference path of product strategic development from parts to components to the whole machine along the value chain.The key to the analysis,formulation and implementation of product development strategy includes not only the vertical development of the product,but also the horizontal expansion and consolidation of the dependent technology.From a single dimension and two dimensions,we need to upgrade to a higher dimension to obtain sustainable development competitive advantage.Through the research of R company's product development strategy,it can not only promote the development of a company,realize the economic value and social value,but also produce new business model combined with the current characteristics of the times in the analysis and solution of the process problems,and promote the central China company to improve the management concept,introduce more era elements to support the company's product development,and then promote the company's product development Product development strategy management practice provides reference and reference.There are several bases for selecting R company's product development strategy:(1)r company is a typical industrial product company integrating R & D,design,production,sales and supply,which is easy to find management problems systematically.(2)R company's industrial products are now rising from construction machinery products to new energy automobile industrial products.In the process of product development,there are not only the problems of company transformation and upgrading,but also the phenomenon of more scientific and technological innovation.Such research is the topic of the current era.(3)The author works in R company,can be in problem mining,problem analysis,problem solving for real perception and continuous tracking,not only conducive to the combination of theory and practice,but also conducive to the continuous updating and value conversion of research results.(4)Through the R company's industrial product development strategy research,we can deeply feel the state of the national automobile industry,and prepare for the future in-depth research.