The Study On Science Communication Of China Digital Science And Technology Museum

Digital Science and Technology Museum is the Science and Technology Museum Online, building with the science resources as its center content. It use the modern information technology to collect, organize and manage science and technology information. Through documents, pictures, images, 3D model and a variety of forms,the Digital Science and Technology Museum show scientific knowledge in all forms,combine with scientific, informative, interesting and interactive. This embodies the function of Science and Technology Museum, such as collection, exhibition, education,research. And provide the public the focus, convenient, three-dimensional digital science science and technology museum resources, in order to improve the citizen's scientific literacy.China Digital Science and Technology Museum is China's first multidisciplinary,comprehensive science resource sharing service platform. Analyzing its regular of science communication is very important for the building of other Digital Science Technology Museums and Traditional Museums in China. Taking China Digital Science and Technology Museum as an example, the paper studies the characteristics of its web form and content, analyzes its effect of science communication, searches the improvement method of the science communication, in order to rich the research of Digital Science and Technology Museum in the field of communication.Form and content are the most important part of the Digital Science and Technology Museums. Only combine the two factors together, we can achieve the best communication effect. The form of China Digital Science and Technology Museum has the following characteristics: site visual design is concise and beautiful; site setting up of column is scientific and comprehensive; using of media is three-dimensional and diversity; route of transmission combine online and offline. The content of China Digital Science and Technology Museum has the following characteristics: science and technology information is close to the life and is rich in content; original science popularization resources are various but update slowly; virtual science museum highlight the digital advantage.Communication effect refers to the total of communication activity's influence for the receivers and society. As an online science communication platform, the communication effect of China Digital Science and Technology Museum is long-term,indirect and societal. The following three factors effect the communication of China Digital Science and Technology Museum: the communication environment, the nature of the website and the building team. It has the following characters: the main receivers are young students from the east region; the main access to search the web is the network platform; the content highlight the advantage of network science; hing users satisfaction but low comprehensive ranking; Website user viscosity is good;Search engine included is more.There are some problems during the science communication of China Digital Science and Technology Museum: media advantage not give full play to it; Publicity of website is not enough. China Digital Science and Technology Museum in the future construction should be guided by the audience; Increase the the creation and development of content;...