Research On Linshang Commercial Bank Intermediary Business Innovation Strategy

In the background of economic liberalization and financial deregulation, western commercial bank has gradually put their business focus on intermediary business. With their effort during the past twenty years, the scale of intermediary business has been enlarged constantly, the scope has been lager involved, and their income has been quickly grown. The commercial banks in our country are just in the contrast. Traditional management model are still lead the way with small scale and few category. Those management models have a little technical needs and the proportion of income are relatively low. With the deepening of the reform of economic system, and the increasing demand for financial improvement by social economy, commercial banks has realized the importance to innovate the intermediate business. They are trying to make full use of the advantage on capital, technical, talent, information in order to develop Intermediary businesses, which made a good beginning and improvement to the development of Intermediary businesses of commercial banks in our country.Based on the theory of commercial bank intermediary business innovation, the paper chooses the innovation of intermediate business of Linshang commercial bank as object, and makes a deep analysis on the status of the development about intermediate business to find the problem existed in the process of development. With the empirical analysis of influence factors of Linshang commercial bank intermediary business innovation, the paper makes sure of the mainly influence factors. With the analysis of Linshang commercial bank intermediary business innovation development environment based on SWOT method, the paper puts out implement countermeasures.The paper gets the following main conclusions. First, at present, Linshang commercial bank has achieved some results of intermediary business innovation, such as abundant varieties of business, rising incomes, increasing contribution, and so on. However, there are some problems for intermediary business innovation of Linshang commercial bank. For example, few varieties, unreasonable income structure, lack of market segmentation, which cannot met customer’s demand; the lack of intermediate business department lead to the backward of management mechanism. Second, with the analysis based on SWOT method, the paper makes sure of the superiority, weakness, opportunity and threats of Linshang commercial bank intermediary business innovation development environment. Third, the intermediary business innovation of commercial banks in western developed countries have achieved good results, such as mixed operation, various innovation business, diversified market strategies, advanced service means. The achievement are related to the wide application of electronic technology, the loosening policy, perfect mode of financing, and these are worthy of reference for our commercial banks. Fourth, with the empirical analysis of the influence factors of Linshang commercial bank intermediary business innovation, the paper makes sure of that gross regional domestic product, per capita disposable income of urban and rural residents, number of species, contribution, organization and management system are important for Linshang commercial bank intermediary business innovation, but risk control system are not. Finally, the paper puts put the strategy and suggestion about the innovation and development of intermediate business. What we should do is to improve the development of the local national economy, improve the urban and rural residents per capita disposable income, improve the system of intermediate business management, improve the ability of innovation, and pay attention to the organization and management system of intermediate business innovation.