Research On Strategy For Development Of Hunan New Wellfull Co.,ltd.

At present, the domestic and foreign economic situation is having a profound change and it won't stop. "Twelfth five-year" is the important transition period of economic development in China, this period will become the key stage of our country to speed up the transformation of economic development patterns, complete the adjustment of industrial structure, implement the scientific concept of development,and realize sustainable development. Hunan newwellful co.LTD.(hereinafter referred to as the "Hunan newwellfull" or the "company")-- as the national key leading enterprise in agricultural industrialization, the Hunan province's largest export-oriented leading enterprises in agricultural industrialization, the largest domestic livestock exporters for Hong Kong and Macao---ushers in a good opportunity of development and also faces with severe challenges at the same time. it is of great significance to grasp the macro economic situation accurately,to formulate scientific and reasonable development strategy.This study is about the Hunan newwellful. Based on the research achievement about the strategic management theory, competitive strategy theory, core competence strategy theory and dynamic capabilities theory, this study use PEST analysis, porter five analysis and SWOT analysis to analyze the Hunan newwellful's macro environment, industry competition situation and the internal advantages and disadvantages.And by using the value chain analysis to analyze the Appreciation of the Hunan newwellful's business, this study proposes that the Hunan newwellful should use the strategy combination which combined SO strategy with SW strategy.And on the basis of clear mission and target of development strategic,this study designs the low cost strategy, integration strategy and international strategy to make sure that the strategic implementation.According to the related theories, the study does a in-depth survey about the company's business situation and identifies the opportunities challenges which the newwellful faced. In the view of development direction of the live pig industry, this study clarifies the basic framework of strategic positioning, formulates a set of complete strategic implementations for the Hunan newwellful, and builds a security system of strategies to ensure the accomplishment of strategy targets. This study hopes to support some helps about strategy aspect for the Hunan newwellful whichis under second start-up period; and it also hopes to use as a reference for the other company which in similar developmental level and industry environment.