Research On The Impact Of The Internet Finance On Urban Commercial Banks

The internet finance rises rapidly such as bamboo shoots after a spring rain, which creates an epoch-making change, and also changes a generation of people’s way of life. The entire financial industry is subject to strong competition pressure in this change. Especially the business philosophy, business model, product innovation and service mode of urban commercial banks are influenced by internet finance most. The paper thinks that the urban commercial bank must deeply understand the new mode of internet finance, know about the change of internet finance bring to people’s way of life, understand the unique nature of the internet finance and compare their advantages and disadvantages. The urban commercial bank also should take advantage of modern science and technology, adopt the internet finance spirit and make innovative business constantly. In the meanwhile, the urban commercial bank should try itself to become the new financial institutions under the background of internet economy. It has a vital significance to analysis of the development of urban commercial banks from the perspective of financial and make a research the impact on urban commercial banks by internet finance.Based on the analysis on the existing related literature and understanding to the basic situations of urban commercial banks in the real work(Bank of Jilin), this paper introduces the characteristics of the internet finance, the present situation at home and abroad. Also it introduces the current situation of the development and historical background of urban commercial banks and analyzes the influence and impact on urban commercial banks by the rapid growth of internet finance. This paper analyzes the relative advantages of urban commercial banks. Through the actual impact on the Bank of Jilin, we could have an intuitive understanding of the impact on urban commercial banks by internet finance.In the face of all kinds of impacts on urban commercial banks by internet finance, the urban commercial banks should change the business philosophy and keep a clear mind and keen market sense of smell firstly. And then they should have a correct understanding of who are the urban commercial bank’s target customers under the current economic background and treat the small and medium-sized enterprises and high-end individual customers as the development object and adopt relevant business strategy. Secondly, the urban commercial banks should innovate financial products, streamline business processes, shortening the processing time and respect the customer experience based on the concept ‘customer is the center’. Cooperation with large commercial banks and by means of the large commercial banks to the perfect business platform, the urban commercial banks could realize the flexible use of many methods, such as P2 P, B2 B, and B2 C. Finally, the urban commercial banks should strengthen risk management and guard against the risk posed to be strangled in the cradle of risk in the meanwhile of access to the internet financial benefits...