Study On The Impact Of Commercial Banks And Countermeasures Of Internet Finance

With a global network of technology development and popularization of theInternet finance this new financial model has been developing rapidly, and now, allkinds of financial innovation services, such as mobile banking, online banking, balanceof treasure, mobile payments in the country flourished. Banking and other financialinstitutions have become an increasing financial impact of the Internet, but the Internetwill be even stronger financial future, competition among commercial banks will bemore intense, and even make the banking sector is currently operational structure andbusiness model big change, so at this stage it is necessary to analyze the development ofInternet banking, the banking industry as the head of the financial sector should be howto deal with this situation, and regulatory agencies on how to better regulation of thefinancial and other aspects of the Internet are the focus of the study, and whether it isfrom the perspective of theory and practice, have a very important significance.Article first research results in the development of the Internet and its financialimpact to commercial banks and foreign scholars aspects are introduced to explain thefinancial, Internet and Internet banking respective connotations, analyzed the degree ofintegration between the Internet and the financial industry cause of the problem, andthen to find out the reason for causing this financial model of Internet banking, analyzesthe development of the two countries at this stage of the Internet banking, and therespective outputs of the business model was introduced. Internet banking fromgeneration to sort out the whole process of development, and that the financial andgeneral Internet competition among commercial banks in this modern age of the Internetis inevitable, traditional commercial banks, mainly in the business model, philosophy,sources of income, service mode as well as the financial status of the Internet has been astrong financial impact, the emergence of the Internet and the rapid development offinance, has greatly promoted the change in the banking industry, this is also the authorgives the corresponding countermeasures and suggestions to enable commercial banksto better cope with the financial impact of the Internet.Paper argues that the impact of the Internet for a variety of financial, commercialbanks should first change their management philosophy, a comprehensive understandingof the impact of new technologies to bring change; face financial impact of the Internet, a positive response. Second, we must strengthen their ability to innovate, innovativeservices, improve customer satisfaction; emphasis on big data to improve their dataacquisition capabilities; innovative business, streamline processes; innovativecommunication, building an online interactive system. Reduce dependence ontraditional spread income, and improve the effectiveness of settlement services; andvigorously expand the intermediate business; strengthening of intellectual resources;strengthening the operational cost control. Finally, to strengthen cooperation with theInternet financial enterprises, strengthen cooperation, especially in terms of paymentfunctions, credit and financial information, processing loan disputes, and regulatoryagencies.