The Study Of Development Strategy Of Neusoft Automotives

In recent years, the automobile industry of our country has been growing constantly, which has become one of the main industries in China. Intelligent networking, smart car concept and the higher level of technology, has brought more opportunities and changes to automotive industry. At the same time, with the increased price of the RMB, the rise of domestic labor costs, the traditional service outsourcing industry has suffering great impact, profit margins continue to decrease. After twenty years of development, Neusoft Automotives has accumulated a wealth of resources and experience in the field of automotive electronics software development, facing the pressure of the traditional business profits decline, and the rapid development of the industry market to attract, exploration and transformation strategy is very necessary. Research on the development strategy of Neusoft Automotives has a significant meaning for the strategic transformation of the software outsourcing enterprises.For Neusoft Automotives, this essay uses PEST to analysis the macro environment, automotive electronics industry of China and draw the conclusion that it will be in the short term to achieve the rapid growth, but at the same time, enterprises will face fierce competition from the same industry, and newly incoming competitors. Cost pressures will continue to exist and difficulty of maintaining the advantages of technology will also increase. Secondly, through internal analysis and comparison with competitors to find out that the company’s core strengths lies in technology and talent advantages and group brand accumulation, the main disadvantage is the lack of experience and qualification in overall product production, the purpose of innovation and the loss of talent employees. Thirdly, through the SWOT analysis matrix, alternative strategies are studied respectively, and comprehensive consideration of the factors influencing the inheritance of enterprise strategy for Automotives choosing to walk the path of professional development of the reverse strategy, and put forward a series of aspects needed to change. Then, make the strategic target of the future ten years, that is, as a whole solution provider in the field of automotive electronics and to be Nol.At last, the general requirements of strategy implementation and control are put forward.