Guoyuan Agricultural Insurance Company Core Competitiveness Research

With the gradual deepening of China's opening up the pace of the insurance industry in China's economic development has occupied an important position, China's insurance industry on how to promote steady and sustained development in the market environment, enhance the core competitiveness is a necessary means. There are dozens of countries in the world to carry out agricultural insurance mechanism, China's late start compared with Western countries, the party's National Congress clearly put forward the development directions of agricultural insurance, agricultural insurance but also as a key element of the strategic plan, to be Regarded as the focus of national development strategies. At the same time, the region is also a positive response to the call center, has in the three northeastern provinces, Xinjiang, Inner Mongolia, Shanghai, Zhejiang, Sichuan, Hunan, Anhui and other nine provinces and autonomous regions to carry out a pilot project, although in the development stage also made some encouraging progress and achievements, but from the agricultural insurance company's core competitiveness considerations, there are still imperfections, to be further addressed.In this paper, the core competence theory, characteristics and composition, combined with the theory of competitive strategy and value chain theory, the use of literature research, historical research, case analysis, refining summary, comparative research method to expand the discussion paper. In the current situation of agricultural development as the background to Guoyuan Agricultural Insurance Company as an example, we analyze the Guoyuan Agricultural Insurance Company in which the internal and external environment, the external problems and internal problems Guoyuan Agricultural Insurance Company's core competitiveness for analysis, Find to hinder build the core competitiveness, based on the successful experience of foreign insurance companies, mining merit and on China's agricultural insurance company's core competitiveness of enlightenment close to China's national conditions. Inadequate Guoyuan Agricultural Insurance Company's core competitiveness against proposed were raised from external and internal promotion cultivate two aspects, to promote sustainable development Guoyuan Agricultural Insurance Company.Possible innovation of this article:in the understanding of domestic and international agricultural insurance status and management system, we found for local agricultural research or too little insurance, particularly those based on China's national conditions, this paper chooses a major agricultural province of Anhui country Yuan agriculture insurance company as a case study, in order to analyze agricultural insurance company's core competitiveness upgrading programs. Existing literature on the objective situation in some lack of discussion, this article from agricultural insurance development history, current situation for a detailed discussion on the basis of market positioning Expand Strategic Choice, focusing on the external market, legal, regulatory, management, support Five aspects of cultivation, as well as internal strategy, research and development, information, organization, personnel lift five aspects, from internal and external changes to the comprehensive upgrade the core competitiveness of enterprises, research foundation fuller, more close to reality.