Internationalization Research For Chinese Household Appliance Enterprises

The premier Li Keqiang clearly stated that "Made in China 2025" and "Internet+" is the direction of development of Chinese enterprises & economy in 2015 during the two sessions. As the China's "going out" strategy deeply implemented as well as Chinese companies continue to strengthen its foundation, actively improve the structure and insist innovation in the company, China has made a great effort to achieve sustainable development and therefore China has been on the road from "made in China" to "Chinese wisdom made"."Chinese wisdom made" simply means that cheap labor is no longer the selling point of Chinese manufacturer, but innovation has become the core of overall national development. On one hand, international brands have brought tremendous pressure to China's enterprises because they barged in the China's market and deprived the domestic market share, on the other hand, China's comprehensive national power grows rapidly, this has been a great support & the most effective and widely propaganda for the Chinese enterprises, and provide the Chinese enterprises for a good international competitive environment. Chinese household appliance industry is one of the most mature industry in China, in these years, there is a huge number of household appliances "Made in China", but very few number of household appliances are sold with the "Brand of China", and the product with "Brand of China" takes minimal market shares. Nowadays, when facing the adjustment of world economic structure, whether Chinese enterprises, especially large-scale enterprise is able to seize the opportunities or not is really important. This article lists the internationalization progress of the large-scale household appliance enterprises in China:Galanz, Haier and TCL. is because they have very distinct features on the internationalized road. Each of them has its own conditions and development goals, so they took different approaches to their international development, we want to accumulated valuable experience from them & provider other enterprises valuable lessons.