The Patterns Of Internationalization And Competitive Study Of Classic Large Household Appliance Enterprises In China

Since China adopted the reform and opening up policies, its economy has achieved well recognized fast growth. The unprecedented development has offered good international business condition for domestic Chinese industries.Accompany with the promotion of economic globalization, facing the economic structural adjustment of the world and historic opportunity of the industries relocated from other parts of the country, which endows our enterprises, specially the large enterprise groups, with energy and realizes the multinational management by degrees of this is a serious subject of our country.Due to the turning point of the policy of reform and opening up after going through the development stage of the very beginning and the big leap forward development courses, the Household Appliance Enterprises(HAES) of our country have been growing into the No.1 of the world in both of the production on a scale and product variety. The HAES has matured and our country has become the world's largest production-manufacturing center.Our HAES have difference in capital, talents, product brand, core technology and internationalization compared with global multinational corporations. As the saturation of domestic market, the narrowing of benefit margin, excess production capacity and the invasion of foreign goods, the enterprises of our country should learn to deal with the global economical situation initiatively, participate in the international competition, engage in the business abroad with boldness, open up the development space, seek the maximization of Global Value Chain (GVC).This is road to be inexorable trend for enterprises to do internationalization.Haier,Tcl and Gree took different patterns to do the internationalization based on the goals of their internationalization strategy and their conditions in different stages of development since 90's of 20th century. All of these gain valuable experience for the enterprises which want to do the internationalization. At the same time, they provide the great value for reference and guidance for the HAES which want to do the internationalization and enterprises in other fields. This article reviews the history of our HAES, analyse the advantages and disadvantages of the environment for engaging in the international business, summarizes the internationalization of Haier,Tcl and Gree, conclude the patterns of internationalization for HAES of our country, set up the atom analytic frame for enterprises to enter the international market according to the theories of internationalization and be related, highlights the comparative study of the path, motive, goal, location and competitive advantages of Haier, Tcl and Gree's patterns for internationalization, parse the pros and cors and makes comparison of the similarities and differences in their international operations, summarizes the experience and lessons, presents the inspirations and suggestions to ensure the enterprises to do the internationalization widely and deeply and draw a conclusion of the enterprises which want to engage in the international business abroad should adjust the patterns of their using timely according to the periods of the enterprise development they are being through and the place they stay in the international division of labor no matter what patterns they use.