Research On Internationalization Strategy Of China’s Household Electrical Appliance Industry

This paper taked China’s household electrical appliance industry as its researchobject, analysed and researched internationalization Strategy for entrepreneurship.Firstly,the article discussed the research background and significance. In theenvironment of economic globalization, considering China’s accession into WTO, theextent of integration into the international economic system has been further deepened.Researching of internationalization Operating, especially internationalization strategyis very practical value.Subsequently,This paper describes the internationalization research of Chinesehome appliance industry, the general idea of the paper and structural arrangements aswell as research methods and technology roadmap, To prepare for the following study.Elaborated on the basis of the basic situation of internationalization of China’s homeappliance industry, this paper explored entrepreneurial motivation, found themotivation factors including seeking the purpose of expansion of foreign markets,expanding the channels of international resources, seeking operational efficiency andhigh efficiency. The papers also analysis international business environment ofChina’s household electrical appliance industry with macro and micro factors. Macroenvironment, including the political environment, economic environment, socialenvironment and technological environment.Micro environment, includingcompetitors, substitutes, consumers, suppliers and middlemen. After that, made aSWOT analysis of the international venture of China’s household electrical applianceindustry,following conclusions: China’s household electrical appliance enterpriseshave a cost advantage, scale advantages, but low technical level of the industry andlow degree of internationalization.The competition intensifies helps theinternationalization of China’s household electrical appliance industry, but alsoconducive to the progress of the technical level, speed up product upgrading.However,with the development of the market, China’s household electrical applianceenterprises have to face more fierce competition, China’s household electricalappliance enterprises technological innovation capability is weak, vulnerable to technological barriers limit export process.Then this paper designed the basic model of the internationalization strategicchoice of China’s household electrical appliance industry, including entry strategy andmarket growth strategy. As the main part of the paper, we analyze the influencingfactors of strategic choice, namely the study of external factors and internal factors, sothat enterprises found itself facing the opportunities and threats, and theinternationalization strategic line of the internationalization from the various options.According to the different stage of the process of internationalization, internationalpreparatory stage, the initial implementation stage, local expansion phase,multinational global stage, a targeted selection of internationalization strategy ofChina’s household electrical appliance industry, And make strategic adjustmentsbased on the actual situation at any time, after a full analysis of its own internalconditions and external environment, summed up the advantages and disadvantages,timely adjustment of strategies deviation, the effective implementation of theinternationalization strategy.Finally, We taked TCL Group and the Haier Group international strategy as acase for comparison and analysis, studied internationalization strategies of the twogroups, the mode of internationalization and international ideas. At last, madegeneralizations for the entire paper.