The Research Of Development Strategy On JiLin Province ShanSong Minin Group

Recent years, with the decreasing international and domestic macroeconomic environment and financial markets, which have led to the market demand for coral reduced, industry capacity excessive released, and imports ballooned, at the same time, the increasing proportion of new energy, restricted environmental policies all have great impact on the supply and demand of coal, and have led to the fluctuates of the coal price; in addition to that, the safety standard of coal is more and more strict because of the governments pay great attention to the infrastructure construction of coal mine safety, governments improve the standards of quality standardization evaluation, which have made contribution to the increasing spending of safety and the decreasing economic benefit What have been mentioned above witness the difficulties and challenges that faced by coal enterprises, so it is time for coal enterprises to deeply understand those difficulties, grasp the development advantages, and explore diversified enterprise change.The research object of this paper is JiLin Province ShanSong Minin Group CO.LED.. In the paper researchers analyze the external environment of JiLin Province ShanSong Minin Group CO.LED. by using EFE analysis matrix, at the same time, the paper also analyzes the internal environment through IFE matrix. Based on those analysis results, the thesis continues to analysis some related strategies with the SWOT analysis. By comparing those results that have been valued in matrixes of EFE and IFE, the paper finds opportunities and threats as well as advantages and weaknesses, then puts forward the developing direction for the corporation. Finally researchers make comparative analysis for modern agriculture and animal husbandr business units of JiLin Province ShanSong Minin Group CO.LED. by the using of simple time series, also the paper puts forwards the future development strategy and implementation plan in detail.