Mianyang City New Professional Farmers Technology Adoption Behavior Research

At present, as the agricultural population at an annual rate of 900-10 million to transfer to speed up the process of urbanization, the development of modern agriculture burden falls on the shoulders of a new type of professional farmers, and the development of agriculture by policy, the second technology, the new professional farmers, as a final adopters of agricultural technology, agricultural technology can truly effective application in micro level depends on the professional farmers their choice. Therefore, in order to improve the promoting agricultural technological achievements conversion, this paper analyzes the current situation of the agricultural technology adoption in the new professional farmers and agricultural technology needs, to explore the influence factors of agricultural technology adoption new professional farmers, to better promote agricultural technology promotion for the future provide a meaningful reference.In this paper, first of all, through the study of the field investigation of mianyang city new professional farmers, using statistics, econometrics and other disciplines theory and method, the new professional farmers technology adoption behavior and its influencing factors are analyzed.This research conclusion is as follows: the farmers themselves and family factors, traffic information and convenient degree, technical services, policy environment, farmers on technical factors such as cognitive factors have a significant impact on agricultural technology adoption or not.The farmers themselves and their family factors: a positive correlation between the agricultural technology experience and new occupation farmer. Farmers to engage in the type of activity will influence agricultural technology adoption and new professional farmers in Mianyang region, the types of aquaculture of the proportion of new technology is higher than that of planting industry, which pig farming and Fisheries of the two kinds of new professional farmers use the proportion of new technology is higher than that of poultry and cattle of. In technical requirements, the new occupation farmer for agricultural information technology demand is very high, especially the animal husbandry information technology.Traffic information is convenient degree of factors: traffic accessibility and the farmer vocational technology use is positively correlated, convenient transportation of the professional farmers to adopt new technology accounted for 46.2%, and traffic is very bad of professional farmers are willing to adopt the new technology only 9.1%, traffic more convenient, technology adoption degree is high.Technical service factors: the performance of the training process and professional farmer technology using a positive correlation. In vocational training in a positive and others discuss the farmers, the new technology accounted for 48.5%, using positive and experts to discuss the new professional farmers accounted for 47.7% of new technologies, and finish listen to and then go by professional farmers in the new technology is only 3.8 percent. The more positive the training process is, the higher the willingness to adopt new technology.Farmers' cognitive factors of Technology: the different technological objectives have a very significant impact on the adoption of technology. In order to improve the quality of the new professional farmers in the total number of technology adoption accounts for 53%, while the new professional farmers to save money, 37.8% of the decision not to use the new technology. The more inclined to economic benefits, the higher the rate of farmers' advanced technology.