China Merchants Securities Financial Competitiveness Case Analysis

The rapid development of national economy, enterprise investment and financing, and the need of personal finance, these factors greatly promote and stimulate the rapid development of the securities company, securities company capital accumulation effect, in turn, greatly active service and the real economy. Securitised products rich, economic growth, capital strength rapidly expand, service diversification, Internet banking business development good fast lane of development is the securities company to enter, such as performance, but fast is easy to change, our country securities company in the process of rapid development has also exposed many problems, such as vulnerable to economic situation and the influence of the fluctuation and the mature development of instability, capital low efficiency, short cycle and severe homogeneity competition, etc. At the same time, from the change of external environment and threats, such as economic globalization, the Internet financial and financial mixed, especially financial mixed in China gradually open, financial companies, such as banking, insurance, trust in slowly invasion of the securities market, securities companies are faced with the challenge of the financial industry. To cope with the economic globalization and Internet financial and financial mixed, and solve problems exposed in the process of development, securities companies need to innovate business model, to enhance their comprehensive strength. And business competitiveness is largely based on financial competitiveness radiation to every field, financial competitiveness is an important quantitative expression form of enterprise competitiveness, financial indicators in the whole competitive power evaluation index also occupy a large space, so securities company financial competitiveness evaluation has the research value.In this paper, the theory applied to the case analysis, through the evaluation of China merchants securities financial competitiveness, the evaluation results to analyze the current problems existing in the development of targeted Suggestions for improvement are put forward. Specifically, the financial competitiveness is in the strategic management theory,resource allocation theory and developed on the basis of enterprise competence theory, this paper on the basis of expanding the concept of financial competitiveness, and characteristics of financial competitiveness, influence factors and evaluation method of combing, grey correlation analysis method is mainly introduced. System by using grey correlation degree analysis and financial competitiveness factor analysis evaluation of China merchants securities financial competitiveness. Grey correlation analysis, the system with the examplesof China merchants securities choose leading brokerage citic securities and strength is quite wide hair negotiable securities transverse comparison, it is concluded that the financial competitiveness comprehensive ranking: citic securities > > of wide hair negotiable securities,China merchants securities. Longitudinal comparison, the choice of 2012-2014 financial competitiveness index evaluation, China merchants securities financial competitiveness through analysis the problem of large fluctuations. Financial competitiveness internal factors from the financial strategy, financial resources, financial capacity and financial executive force to evaluate four aspects. Two analysis methods of the evaluation results. Finally, the financial competitiveness of China merchants securities financial strategy too radical, cost control ability insufficiency, the single business model and risk management lag and so on,from the reconstructed market strategy, reduce operational costs, profit mode diversification and strengthen risk management four aspects put forward the countermeasures and Suggestions.