Research On The Marketing Strategy Of Weihai Huaxia Real Estate Company

In recent years,the development trend of China's real estate market shows the rapid development of the market,market supply and demand imbalance,market supply and demand imbalance,in the long run,the supply is less than demand,the market situation,also is called the seller's market.However,the national gradually launched a series of real estate play pressure policy and development of the domestic real estate market has become more and more mature.The market is gradually changing to the buyer's market.The status of consumers in the market is becoming gradually important,the right to voice has become increasingly evident.The real estate industry pay more and more attention to the role of the real estate marketing management,has been entered in the real estate marketing oriented era.For Weihai Huaxia real estate company,good marketing and management can not only improve the market competitiveness of the company,to win more customers in the fierce competition in the market,but also real estate company development strategy.Marketing management plays an important role in the operation of the company.By using the theories and methods of company management,standardized operation to improve the marketing operation process,in order to achieve the success of the company,also bring certain economic benefits and social benefits for enterprises.Starting with analysis of wisdom,from Weihai Huaxia real estate company environment,analysis of company political,economic,cultural and technological environment,combined with the market situation in Weihai real estate industry analysis of Weihai Huaxia real estate company advantages,disadvantages,opportunities and threats.To study the marketing strategy from the company itself and market orientation and customer choice,analysis of the marketing strategy from the four aspects of the product,price,channel and promotion,finally put forward to strengthen the marketing team building and management,enhance service awareness and other aspects of measures to guarantee the effective implementation of the project.Weihai Huaxia real estate company in the whole marketing management operation is a very worthy of study,has the very high guidance and reference for overall and long-term development of its operation and gravitation company.