Comprehensive Analysis Of M Company Based On Harvard Analysis Framework

Manufacturing is the subject matter of national security, is the basic support of science and technology, is the engine of the rapid growth of the national economy. Although China is the world's largest producer of large-scale equipment, but not the most powerful, the concentration of its business, products, technology, quality, operational efficiency, self-development capacity, relatively there is a gap in the international market relative profitability.M Company which is a direct subsidiary of Fortune 500 companies N company is specialized in the tunnel boring machine development, and manufacturing and technical services of large state-owned enterprises. In recent years, the company entered a rapid development stage, companies has changed from small to big, from weak to strong, has a continuous development and growth. With strong demand for convenient of social communication and rapid socio-economic development, the development of urban rail transit state is getting better and better, this is a very big opportunity for M company, but also a great challenge, how to make M company continue to have a development in the future and have competition in the industry, a strategic choice for enterprise development is a must.Based on the analytical framework of the Harvard M company financial analysis, analysis the company's competitive strategy, accounting analysis, financial analysis, and prospect analysis of M company, Through a comprehensive analysis of national policy reasonable environmental development of M company and the state of development of the industry, the advantages of M company's production operations, weaknesses, opportunities and threats and so on, through the development of the industry,give a clear understanding. On the basis of macro-analysis, combined with the company's current development of M, corresponding related financial analysis and accounting analysis, for M company respond to future opportunities and challenges have a clearer understanding and judgment.The effective integration and unified qualitative analysis and quantitative analysis, to make up for the shortcomings of traditional financial statement analysis and limitations better find M business to grow as well as the reasons for the gap in the whole development of the industry. Finally, to strengthen scientific management, guarantee of product quality, increase the introduction of talent, enhance their core competitiveness, the collection of receivables, and strengthen the concept of cost, improve cash flow and increase the utilization of capital and other measures to deal with M problems encountered in this stage of development.These outstanding places worth other related companies to study and learn, put forward specific comments and suggestions for the deficiencies and problems of development, promote M company as well as other related businesses to provide appropriate support development decision-making.