The Research On The Logistics Development Strategy Of The DZ Medicines Company

In this paper we use survey research, empirical approach, WOST analysis to research the Logistics development environment of DZ medicine, and analysed the Logistics development advantage, disadvantages and faced opportunities and threats of DZ medicine. we also discuss Logistics development thought and strategy of DZ medicine. We consider that DZ medicine has terminal customer network mature, stable sales team and industry advantage, but we also face someweaknesses,like the weak foundation, personnel quality is not high, the lack of the modern logistics equipment and system and other shortcomings. Ministry of Commerce of the pharmaceutical distribution industry's 12th Five-Year PlanOutline shows the challenge of development opportunities, and foreign large pharmaceutical logistics company a strong presence in the dramatic increasein labor costs, it pointe out that DZ medical logistics development to the implementation of key, focus and the group strategy, adjusting the organizational structure, human resource development, constructing information systems and optimization of logistics system by constructing the financing channels, cultivating the support of implementation of the strategy to enhance customer servicelevels, and promote the upstream supplier of scientific management and end-customer service personalization, innovation business.Actively expand the franchising business, focus on the development of the hospitaltender business, enhancelogistics management, improve the efficiency of logisticsinformation platform, promote healthy competition to build the logistics brands, enhancecorporate image, promote business alliances to enhance development of the companyand other countermeasures.