| "Farmer-supermarket direct supply" as a new way of circulation of agricultural pr oducts, the Ministry of Commerce in 2008 with the proposed policy at the beginning of the pilot parts of the country, in the country gradually developed in 2010. "Farmersupermarket direct supply" to reduce the circulation of agricultural products, reduce the cost of circulation of agricultural products to protect the quality and safety of agricul tural products, increase farmers' income as well as urban and rural development has i mportant theoretical and practical significance. At the same time, "Farmer-supermarket direct supply" further development to effectively solve the "small farmers", "big marke t" issue to further promote the industrial structure adjustment of agriculture, accelerate the pace of development of modern agriculture. Also, "Farmer-supermarket direct sup ply" in our development time is not long, is in the preliminary stages of development,inevitably there are some problems. Therefore, it is important to establish the "Farme r-supermarket direct supply" performance evaluation system in order of the objective ev aluation and analysis of its problems and bottlenecks in development. As well, it matters seriously to establish a scientific and efficient supply chain Evaluation and Appraisal System for Farm sustained, healthy and rapid development of further policy optimizati on.Taking Shandong Province "Farmer-supermarket direct supply" to guide the develo-pment of the supply chain, involving an integrated base over the participation of Far m Cooperatives as a supplement to the "Farmer-supermarket direct supply" into consid eration, the article analysis and Evaluate its performance from the micro and empirical per spective, for the development of the province, "Farmer-supermarket direct supply" supp ly chain decision further significance. The research content and ideas are as follow.First, the background and significance of specific topics for the current research c onducted in-depth explanation, including the "Farmer-supermarket direct supply" starting point and positioning, "Farmer-supermarket direct supply" mode of operation and su pply chain performance, "Farmer-supermarket direct supply" mode Practical difficulties or problems existed in the operation, as well as future trends and ideas "Farmer-super market direct supply" mode. In addition, research methods and technical route system have a system explain in this paper. Secondly, the article combs and expound the relev ant concept and theoretical basis systematically in "Farmer-supermarket direct supply" per formance evaluation of the characteristics, Third, based on the principle of intentionali ty, the principle of systematization and comprehensiveness, concision and representativ e principle, the combination of static index and dynamic index, the combination of qual itative and quantitative analysis, with reference to the BSC model, the article built a model for supply chain BSC-SCOR performance evaluation, with a tri-grade evaluation i ndex from "finance", "customer", "internal business processes" and "learning and growth". Fourthly, according to field survey data and web-based survey, using data envelopm ent analysis method of shandong province farm supply chain performance reviews in six categories selected in the fresh produce, depending on the category of the res ultin g "Farmer-supermarket direct supply" reasonable explanation for the performance evalu ation results. Finally, according to the "Farmer-supermarket direct supply" performance evaluation results appear from the main supermarket a body specialized farmer coopera tives, farmers and base national policy put forward feasible suggestions. |
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