Research On Supply Logistics On Farmer-supermarket Direct Supply In Jilin Province

Farmer-supermarket direct supply is a new way of circulation of agricultural products. Direct supply by constructing a platform for farmers, supermarkets, and large wholesale market between the circulation of agricultural products can reduce intermediate links and distribution process losses and thus reduce distribution costs and improve the farm’s profit.The ultimate objective is to benefit businesses, farmers, and consumers at the same time.Obviously the supply logistics is an important part of the farmer-supermarket direct supply, which not only plays as the bridge that connecting rural and urban areas, but also benefits farmers to increase their income.Other adventages are providing a platform for information exchange trading and circulation of agricultural products, improving urban consumers ease of purchase of agricultural products, and improving the rate of circulation of agricultural products while meeting the needs of urban residents to purchase health and safety of agricultural products.Jilin Province, located in the central of China’s northeast region, has a good location and favorable natural conditions for the supply of logistics. Farmer-supermarket direct supply in Jilin Province enjoys a natural adventage.In this paper we have discussed the present situation of farmer-supermarket direct supply in Jilin Province, noticing that there are several problems such as low degree of organization of farmers, supply logistics integration difference, a low level of professional management Supermarket, unstable in farmer-supermarket partnership, infrastructure in supply logistics, high cost of logistics supply; level of economic development constraints, and risky issues in supply logistics. In this paper, gray forecasting model is used to analysis and forecast the demand for agricultural products in Jilin Province, through which we can infer that the current demand of Jilin Province Farm mode of agricultural products.The results show that the prediction in the prediction of a decade, the total supply logistics, Jilin Province Farm mode showed a steady upward trend, and with the changes in the consumption structure upgrading and consumption structure, residents of our province will continue to improve the purchase of agricultural products green, safe, healthy demand for residents through supermarket chains and large wholesale markets of agricultural products farm businesses to buy the number will continue to increase, the demand for supply logistics farm mode will be further improved. Forecast for the response to the problem, the paper supply logistics to promote the development of Jilin agricultural super-docking mode to customize a reasonable business model Farm, Farm broaden the scope of radiation, strengthen the supply logistics infrastructure construction, improve agricultural supply chain system, Farm establishing information networks, and vigorously train professional and technical personnel.