The Research On The Development Of RMB Financial Product Of Commercial Bank In Shijiazhuang

In recent years, with the continuous economic and social development, people's income increased significantly, more and more surplus property. The growing financial concepts and financial needs of residents to further promote the future development of financial products.Commercial financial products in the customers and commercial banks combined effect of these two areas has been rapid development, because it satisfies the requirements of both supply and demand, not only achieves the profits of commercial banks, but also meets the needs of customers for revenue. But our financial business still in its infancy, the wealth management business of commercial banks can not meet the real needs of the market, Design and development of more fully meet customer demand for financial products, there is still a certain degree of difficulty.In this paper Shijiazhuang bank RMB financing products for the study, in order to survey the way of respondents regard the purchase motivation and behavior preferences, in-depth analysis to explore the current domestic financial business development characteristics, Shijiazhuang economic development, etc. analyze various issuance of RMB financial products issued by size,subject, etc., also used the SWOT analysis method, favorable conditions for the development of renminbi financial products, existing conditions of possible opportunities, weaknesses, as well as threats that may face. On this basis, the paper product innovation, improve risk management,improve service quality and other aspects of the corresponding countermeasures and suggestions,provide a reference for commercial banks wealth management business further healthy development, the development of China second and third tier city commercial financial products have a certain reference.