A Study On Guizhou Pro-Poor Tourism Development Based On The SWOT Analysis

The struggle between human being and poverty has never ended.In the modern world,the poverty problem has attracted increasing attentions by the people all round the world.As the world's most populous country,the poor population in China presents unprecedented in its scale,quantity and deepth.Up to now,there are 55 million 750 thousand rural poor population still in poverty.According to World Bank statistics,from 1981 to 2012,Chinese poor population decreased by 790 million,accounting for 71.82 percent of the global reductive poverty population.So remarkable achievements have been made in the poverty alleviation work.Premier Li Keqiang made it clear in 2017 government work report: to reduce 10 million rural poor this year by the implementation of precise poverty alleviation deeply.China has also previously identified,by 2020,all the rural poor will be out of poverty,to achieve the poverty reduction target determined by the United Nations Sustainable Development Agenda in 2030 ahead of schedule.Guizhou also clearly puts forward in 2017 to reduce the poverty population of more than 1 million people.20 poor counties,90 poor towns and 2300 villages will be lifted out of poverty and backwardness this year.For a long time,in order to get rid of poverty hats,China has taken a number of initiatives to eliminate poverty.As a sunrise industry,the tourism industry has played an irreplaceable role in Chinese poverty alleviation development,which has become an effective magic weapon to promote regional economic development.Guizhou,where “The First Buyi Village in China” named “Moon River Village” is right located,has the largest poor population,the widest poverty and the deepest poverty of China.Karst landform is a rich,fragile ecological environment,the poverty problem is particularly typical,but with the development of tourism resources and natural conditions,tourism become an excellent way to solve the poverty problem in this area.Due to its rich Karst landform,fragile ecological environment,the poverty problem is rather representive.However,with the development of tourism resource endowment and congenital conditions,tourism poverty alleviation has undoubtedly become the best way to solve the poverty problem in Guizhou.This paper takes Moon River Village as a typical case that can see big things through small ones,thus make a specific analysis of tourism poverty alleviation.It can be divided into six chapters.Firstly it introduces the definition of tourism poverty alleviation.Secondly it expounds the important significance and representative theories at home and abroad,and summarizes the successful experiences of typical domestic and international tourism poverty alleviation cases through correlational research.What's more,it conducts the empirical study of Moon River Village through field research and questionnaire survey,obtains the first-hand information,combs the local tourism resources by qualitative and quantitative analysis methods,conducts a comprehensive evaluation as well as analyses the tourism resources,poor situations,survey of targeted poverty alleviation,problems and causes of Moon River Village by adopting the SWOT analysis.Through the paired sample T test,it was found that there was a significant difference between tourists' expectations before touring and satisfactions after that.According to the IPA analysis,except for enjoying folk customs activities,Buyi production experience and Buyi daily life experience,tourists are rather disappointed with other tourism experience.Therefore,the goal,principles,strategies,LOGO,model and corresponding countermeasures of the local tourism poverty alleviation development are determined.This paper tries to put forward the poverty-relief model of “government leading + enterprise operation + villager self + community participation + social supervision + counterpar support + elite drive”.It constructs tourism product planning and probes into a series of strong and powerful targeted poverty alleviation countermeasures,so as to provide new ideas,new methods and new measures for the development of poverty alleviation in the minority areas of China.Tourism poverty alleviation is a cause for all.In order to change “blood transfusion” to “hemopoiesis”,Moon River Village tries its best to achieve the goal of “helping the real poor” and “really alleviating poverty”.Only when the concerted efforts and sincere cooperations are made by all the parties will be the win-win of sustainable development and poverty eradication of Moon River Village Tourism come true finally.