Analysis On Marketing Strategy Of CSA Airline Company Under The Internet+ Environment

Air transportation industry is the emerging industry in the 20th century. It is the basic industry of national economy, the status of economy in our country. Since the world economy have grown up slightly in 2015, the domestic economy generally stays stable, but downward pressure still exist. The development of Chinese civil aviation also presents some new normals:the first one is that, since the steady growth of the civil aviation transport demand, the industry is difficult to gain a sustained rapid growth; the sencon one is that, since easier access, relative excess capacity, high-speed continuous impact and low-cost carrier factors have mutual influences on the rapid development of the market competition intensifies, the popularization of air transport and lower ticket prices will become the norm; the third one is that passenger personalized, diversified consumer demand and market competition differentiation will become the norm, the fouth one is that with the Internet, data influence of new technology, new business model, market-oriented, demand close to the customer marketing and different service will gradually become the norm.The purpose of this study not only focuses on how to use the Internet channel marketing products, but through the system of the Internet thinking, building a system of online interactive full media marketing and e-commerce system, and designing for the Internet business model, organizational structure and enterprise culture.This paper analyses the internal and external environment of CSA company, using PESTE model for the macro environment, porter five model for the micro environment. Then a SWOT analysis, used for the present situation of CSA marketing, points out the problems that exist in the marketing. According to the problems exposed, we develop the sustainable development of its own unique core competitiveness with the use of "Internet+" marketing features. And the related security measures have been taken according to the characteristics of the new marketing strategy, which makes the CSA company gradually get rid of the present status of the homogeneity product competition, open up new market space,...