Study On The Service Strategy Of Shenzhen Airlines

Entering 21 century,with entering WTO,China becomes more international,national economy remains developing rapidly.China has greatly promoted the pace of economic globalization.Facing the global integration,China's opening policy has brought many opportunities and challenges to the domestic enterprises.However,for the domestic civil aviation enterprises,the economic globalization has made the domestic civil aviation industry,which is still under the semi monopoly environment,facing unprecedented challenges.In the face of the globalization of domestic aviation enterprises represent the general trend,the only positive response,take the initiative to adjust the strategy of business ideas and concepts,the correct face and actively participate in international competition and cooperation,and achieve the development opportunities in the new situation.At the same time,the rapid development of high-speed railway and highway transportation has weakened the traditional advantages of the aviation industry.In a global market,and facing fierce competition and challenges,the domestic aviation enterprise must from the strategic height,global market oriented business,to analyze and formulate the future direction of enterprise development and implementation plan.Shenzhen Airlines Co,as the country's fifth largest airline,has been recognized by the quality of service and good profitability and the general recognition of the industry.In the face of the new competitive situation and challenges,the development of Shenzhen Airlines service must have the courage to break through,advancing with the times.How to develop a set of effective service strategy is the key to win the customer's recognition by the quality of service,and to establish the status of the industry with the service advantage.This paper attempts to use the scientific concept of enterprise strategic management,through the effective methods and tools of strategic management research,makes a deep analysis on the management environment,service status and resource reserve of Shenzhen airlines,clear service advantages and disadvantages,and the opportunities and risks of service development in future.Through accurate strategic analysis and research,for the development of Shenzhen Airlines services to accurately locate,focusing on enhancing the core competence of service,the goal of creating a competitive advantage in the service,the development of practical service strategy.Finally,the paper also puts forward the risk control measures and Countermeasures for the implementation of the service strategy.For the strategic positioning of the service and implementation of strategic services,management and control,provides a set of solutions for reference.