The Competition Strategic Research Of A Software Company

Software industry as the main force of the future information technology revolution has become the major power source to accelerate economic development, to promote industrial upgrading, to improve the way of development, and to incubation emerging industries. What’s more, it has also played a very important role in promoting information consumption, expanding domestic demand, developing the strategic emerging industries, constructing informatization integrating industrialization deeply, increasing the speed of economic system efficiency, and strengthening the ability of the national information security. Since the restructuring in 1998, A software company has achieved very good result in the industry and developed series of industry application software products with independent intellectual property rights E software technology platform as the core technology. Today, with the deepening of the market development of globalization, the domestic software enterprises are suffering unprecedented pressure and impact. How to find the suitable market competition strategy for enterprises, with their own advantages, under the condition of external complex and competitive environment, is the urgent problems to solve for A software company and many other software enterprises facing the same situation.In this paper, the market competition strategy of A software company has been thoroughly analyzed by combining theory study and practice research. Firstly we discussed the research background and significance; secondly we analyzed the internal and external competition environment of A company in detail according to the SWOT theory; then we concluded we should adopt the difference competition strategy according to the theory of competitive strategy and target market theory, combining with the status quo of A software company; at last we put forward the implementation strategies and their safeguard measures.