CS Software (Nanjing) Company Competitive Strategy Research

The software industry is a typical knowledge economy industry,which is very different from the former industrial economy.The future is likely to maintain long-term stable and rapid growth.The Chinese government's information construction has made the rapid development of the domestic computer hardware market,but also created a potential software market.As the government continues to introduce preferential policies for the software industry,giving the opportunity to develop the software industry.In the software industry structure,application software has always maintained a high proportion,especially in the financial software industry which has been at the forefront of industry application,and the financial industry itself is one of the most in-depth application of IT industry.CS software(Nanjing)Company as a small financial software enterprise in China has been deep in the Bank of international settlement software,to achieve a leading position in this area.In recent years,on the one hand,with the development of information technology and the deepening of financial innovation,international settlement emerging demand for the upgrading of products emerge in an endless stream,the company cannot follow up the customer's growing demand;on the other hand,the domestic and foreign financial software giant banks began to get involved in the field of international settlement,industry competition,product profit decline,leading the advantage in this area is gradually reduced.How to make the enterprise competition strategy in the current environment,long-term business goals and profit growth target balance the short-term is the urgent need to consider the issue.In this paper,CS software(Nanjing)as the research object,using the relevant theories of strategic management,evaluation of the use of PESTEL,Potter's Five-force model,the internal and external factors of matrix,SWOT matrix,value chain theory and analysis method,through in-depth analysis of international settlement software industry environment and actual situation of the enterprise internal node,the matched the enterprise competition strategy,and formulated a series of strategic measures.The author first analyzes the business opportunities and threats,advantages and disadvantages of the competition advantages of the enterprise overall found below the industry average,in the use of external opportunities and avoiding the external threat is slightly higher than the average level,and then analyzed by SWOT,the company made a strategic analysis,the whole body,the merits and feasibility of each strategy.Finally,CS software(Nanjing)competitive strategy should adopt differentiation strategy,through the transformation of the value chain,improve infrastructure management,improve the system of product development,optimization and other aspects of the service system to implement the differentiation strategy.At the same time in the implementation of the difference can use local focus strategy in the field of international settlement,to provide professional products and services to enhance customer satisfaction.So as to help enterprises to improve the competitiveness of the market,to achieve the short-term and long-term goals of the enterprise.Finally,in the conclusion part,it points out the risk of the implementation of the company's competitive strategy and the points of attention.