China's High Net Worth Population Study Of Life Insurance Demand

China's life insurance industry after decades of development has become one of the pillars of the financial industry,but compared with developed countries there is a big gap,lack of effective demand is the biggest problem plagued China Life Insurance Development.On the other hand,China's high net worth population has reached 121 million,total assets reached 60.5 trillion,with increasing age,high net worth Chinese people have a huge demand for asset preservation,pension,health care,and other aspects of heritage assets,which to the development of China's life insurance provides a broad market.Firstly,based on population studies abroad relevant existing high net worth and life insurance needs,summarizes the characteristics of China's high net worth population,demand for life insurance and the status of the life insurance market,and for the characteristics and status of China's high net worth population,from high net worth Chinese population characteristics variables,evaluation and high net worth population of China life insurance perceived value three aspects of selected social life of China's high net worth population occupation,gender,age,education,heritage motivation,risk appetite,as well as the life insurance company's reputation HNWIs have purchased life insurance life insurance rating 8 indicators as independent variables,the dependent variable select "willing to pay" and "willing to buy" two dummy variables,stepwise regression analysis of the use of logistic regression model.The empirical results show that the high net worth Chinese people's occupation,age,education,heritage motivation,risk appetite and life insurance companies visibility and demand for life insurance were positively correlated,but gender and HNWIs have purchased life insurance for high net worth Chinese people's evaluation of the life of affect demand for life insurance is not significant.Further analysis based on qualitative and quantitative analysis,according to the empirical results obtained factors influencing Chinese population of high net worth life insurance needs,from product design and life insurance company's visibility,increase tax incentives to improve service quality in four areas put forward appropriate policy suggestion.