A Case Study On Key Brain Drain Of YD Group

Over the last decade, the rapid development of urban construction, speed up the construction pace of urbanization, the construction industry has been rapid development, and construction of the respective industry has also been rapid development. Architectural design industry is in full swing of development as the main force in the construction industry together around the architecture firm mushroomed rise to the sky. Science and technology is part of the architectural design industry, service industry, technical talent is the core resources of the industry, for the industry, the backbone technical personnel has become the main core competencies, each architectural design firm for technical talent competition intensified! Brain drain for development impact architectural design companies are very large, not only will increase the technical recruitment, training costs, business continuity impact, resulting in low productivity, but also because of the loss of business and technical personnel, which led to the loss of customers, severely affected operation and development of enterprises, and therefore how to retain key technical personnel, prevent the loss of technical talent, has important practical significance to the architectural design companies.In this paper, YD Group as the research object, the method of literature analysis and case studies of YD Group analysis of the problem of brain drain. First of all, based on the basic situation of the company and industry detail, through three typical cases reveal the company’s current human resource management problems. Then, combined with related theories, such as incentive theory, the brain drain theory, career planning theory of YD Group brain drain issues in-depth analysis. Finally, try to use human resources theory learned YD company of the brain drain and make recommendations on measures to motivate employees to seek to find an effective way to retain talent. This paper is divided into five parts, the first part is the background and significance of the research, ideas and methods of the study. The second part describes the company and management issues. The third part is case studies. The fourth part is suggestions and countermeasures. The fifth part is conclusion.